TR May-June 2024-lr

OPERATIONS: WOMEN AND FINANCE

SPONSORED CONTENT

The Confidence Gap: How Women Can Take Control of Their Financial Futures HERE ARE 10 ACTIONS STEPS YOU CAN TAKE NOW TO ASSUME FINANCIAL CONTROL.

ANDRESA GUIDELLI

T he journey of women in the world of investment mirrors the process of building a new house from the ground up. Just as the construction process involves a series of phases, the paths of women also present achievements and challenges. Although women are expected to control $30 trillion in investable assets within the next five years and a 2021 Fidelity Investments study shows they outperformed their male counterparts by 0.4%, a confidence gap remains. Although 67% of women feel confident managing daily financial tasks, only a fraction feel confident about

investing. This disparity between women’s financial management skills and their investment confidence underscores the need for greater financial education and empowerment. KNOWLEDGE + COMMUNITY = CONFIDENT ACTION The new blueprint is Knowledge + Community = Confident Action. In community, women gain knowledge to grow their portfolios, the skills to build a sustainable business, and

The power of networking will become increasingly important as women continue to seek out communities where they can share knowledge, opportunities, and support. From online webinars and in-person conferences to investment clubs, these networks will play a crucial role in fostering women’s growth in the finance sector. According to InvestHER co-founder Liz Faircloth, “Every woman has the birthright to become financially free. The InvestHER Community is a safe place for women worldwide to gather and leverage each other’s experiences and resources.”

the support from others to build generational wealth. Knowledge is nothing without community.

60 | think realty magazine :: may - june 2024

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