DESIGN: STAGING
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Stage Your Listing to Attract Quality Tenants STRATEGIC VIRTUAL STAGING CAN HELP YOU TRANSFORM YOUR RENTAL LISTINGS INTO IRRESISTIBLE HOMES THAT APPEAL TO TOP-TIER TENANTS.
AVA JOHNS
T he best way to maintain a steady cash flow is to fill your rental with high-quality tenants as soon as you receive a notice of vacancy. In 2024, the best and quickest way to get in front of applicants is to market your property online. You should list your property across popular online platforms, but make sure you portray it in the best light—literally. The best way to capture the unique beauty of your rental is through strategic virtual staging; however, virtual staging is often an overlooked aspect of real estate marketing. Which rental will a tenant most likely apply for? Will they be enticed by a rental with poorly lit photos, discombobulated
rooms, and no unique character or amenities? Or will they apply to the rental with high-quality photos featuring wide angles, optimal lighting, and the best amenities of the property? They’ll likely apply to the latter. So how can you best stage your property? USE HIGH-QUALITY PHOTOS Make sure your photos are clear, properly sized, and of the best quality possible. A smartphone or digital camera can work perfectly here. Take your photos from a wide angle to capture the full size of each room in your rental. Don’t leave out key details such as high ceilings, windows, and closets. Open all the blinds and turn
on all the lights in your rental for the best quality images and to convey a bright, inviting atmosphere to potential tenants. If you don’t feel confident about your photography skills, consider hiring a professional to showcase your rental in the best light possible. The average cost of a real estate photographer is $150-$200 per hour. CLEAN AND DECLUTTER Remove any personal items and excess clutter from your rental before taking photos of each space. Consider hiring a professional cleaning service to ensure your rental looks move-in ready to prospective tenants. A clean rental
8 | think realty magazine :: may - june 2024
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