also makes a good first impression and gives a tenant an idea of the care you put into their potential home. HIGHLIGHT KEY FEATURES Each property is unique, so don’t leave out your rental’s best features! A beautiful view, nearby pool, fireplace, balconies, hardwood floors, unique tile, and large windows are all examples of features that absolutely should be highlighted in your virtual property listing. If you own a multiunit property, make sure to
take photos of any common areas and third spaces tenants can spend time in.
to complement the main rooms. Doing so can help your tenants imagine how they might use each space in the rental with their own furniture. Add small details such as fresh flowers, plants, decorative pillows, or tasteful artwork to give your property personality. NEXT STEPS Now that you have a beautifully staged rental, upload your listing to TurboTenant. They’ll market your property online to more than 50 popular listing platforms such as Apartments.com, Apartment List, Redfin, and more. Advertising with TurboTenant is free, and each landlord averages 28 leads per listing. The essence of effective real estate marketing lies in presenting your property in its finest form. Emphasizing cleanliness, decluttering, and showcasing your property’s unique features via high-quality, well-lit photos can significantly elevate your rental’s appeal, ensuring it stands out in a competitive market and attracts top-quality tenants. •
FURNISH AND ADD DETAILS (OPTIONAL)
Furnishing your property and adding nice details is not essential to attracting great tenants, but it can definitely add some life and value to your rental listing. If you want to upgrade your listing and are feeling creative, invest in some neutral and timeless furniture
AVA JOHNS
Ava Johns is the digital marketing specialist at TurboTenant, where she manages outreach efforts and the affiliate partnership program. She also coordinates TurboTenant’s presence at events across the country and writes content to educate rental property owners. Before joining TurboTenant, Johns managed communications for the Veterinary Technician Association in Colorado.
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