Swansea University Postgraduate Prospectus 2023

100 % RESEARCH ENVIRONMENT IN THE BUSINESS DEPARTMENT RATED AS WORLD LEADING OR INTERNATIONALLY EXCEL LENT (Research Excellence Framework (REF) 2021)

MARKETING BAY CAMPUS

RESEARCH PROGRAMMES TAUGHT PROGRAMMES

• Strategic Marketing MSc FT PT

The Strategic Marketing MSc will give you an advanced understanding of contemporary marketing that you can apply in a variety of contexts and situations. The programme is designed to equip students with a strong grounding in both practical and theoretical aspects of marketing, enhance their understanding of ethical issues and social responsibility and enable them to deliver a sustainable, inclusive and innovative future marketing strategy. After the taught elements of the course, you can complete a work-based marketing project, applying your new skills and knowledge to real-life. Our MSc is also part of the Chartered Institute of Marketing (CIM) Accredited Degree Programme, meaning our students, after successful completion of the course, could graduate with exemptions from professional CIM assessments, reducing the amount of time it would take to gain a recognised CIM qualification.

WHY SWANSEA? • Designed for recent marketing and business graduates or professionals who are already familiar with marketing concepts. • Accredited by the Chartered Institute of Marketing (CIM), an internationally recognised professional body. •Teaching and study space based YOU MAY ALSO WANT TO CONSIDER •Communication, Media Practice and Public Relations, MA • Digital Media, MA • International Journalism, MA • International Tourism Management, MSc • Management (Marketing), MSc •Sports Communication and Journalism, MA FUNDING There are a range of postgraduate scholarships and bursaries available: s wansea.ac.uk/postgraduate/ scholarships in the £22 million School of Management building on the Bay Campus.

WHAT YOU CAN EXPECT • Opportunity to complete a three-month placement, or more traditionally, can choose to complete a dissertation in a specialised area of marketing. • On completion of the MSc, students gain exemptions from the CIM Certificate or CIM Diploma in Marketing.

• Exceptional student support, alongside your studies, including full access to the careers team. • All our students benefit from co-location with industry at the innovative Bay Campus.

ACCREDITATIONS INCLUDE:

Student Profile see next page

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