HEALTH & FITNESS NEWSLETTER 2 0 2 4
Dear Valued Customers, We hope this message finds you well and thriving. We are reaching out to share some exciting news that marks a return to our origins and a reconnection with our core identity. After careful consideration, we are thrilled to announce that all 11 FYZICAL Therapy & Balance Centers located within Palm Beach County are returning back to our original name, Gold Coast Physical Therapy Associates, LLC. This decision reflects our deep-rooted commitment to our heritage and the values that have defined us from the very beginning. Returning to our roots is not just about a name change— it’s about rekindling the essence of who we are and what we stand for. It is a reaffirmation of our dedication to providing you with the exceptional products and services you’ve come to expect from us. What does this mean for you, our valued customers? We have listened to your feedback, embraced innovation, and expanded our offerings to better serve your needs. You can continue to rely on us for the same level of quality, innovation, and personalized attention that has been our hallmark since 1998. The only difference will be a fresh branding rollout in all centers. As we embark on this new chapter, we want to express our heartfelt gratitude for your unwavering support and loyalty. You have been with us through every twist and turn, and we couldn’t be more grateful for your trust in us. If you have any questions or would like to learn more about this transition, please do not hesitate to reach out. We are here to ensure a seamless experience for you every step of the way. Thank you for being an integral part of our story. We are excited to continue this journey with you under our original name, Gold Coast Physical Therapy. Warm regards, Michael L. Graves, CEO
The Surprising Connection Between Neck Pain & A Weak Upper Back
in to compensate, which puts unnecessary strain on them — and makes them more susceptible to overuse injuries. The result? Seemingly random aches and pains that “come out of nowhere.” If you’re struggling with persistent neck pain, there’s a chance that the problem is rooted in your shoulders or upper back. Slouching and prolonged sitting weakens those upper back muscles, forcing your neck muscles to work overtime — and leading to pain. Let’s look at two case studies from the FYZICAL files. Both people suffered from neck pain, but only one went through a dedicated strength training program. What happened next? (continued inside)
Plus, A Tale of Two Patients: One Who Strength-Trained, and One Who Didn’t Do you ever find yourself trying to rub out a sore spot in your neck or find it difficult to turn your head? Neck pain is a common concern that can range from a mild nuisance to a big problem. And while neck pain can have several different causes, one contributing factor often gets overlooked: weakness in the shoulders or upper back. When we deal with persistent aches and pains, poor muscle strength often turns out to be a significant underlying factor. When a muscle isn’t as strong as it should be, other muscles have to step
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