BRAND GUIDELINES | 2024
Brand Overview Who We Are
1 2 3 4 5 6 8 9
Core Values Personality
Voice
Brand Identity Logo
Color Palette Typography
Supporting Brands
Brand Standards Email
10 11
Video Calls File Naming
12 Templates & Support 13 BRAND INGREDIENTS
THIS IS US
Founded in 1970, Byrne has been a leader in power and data technology integration—and the community—for quite a while. Our smart, resourceful staff delivers world-class customer service and the fastest lead times in the industry. We pride ourselves on fresh, individualistic thinking, collecting over 700 patents in our 50+ years. Where others see problems, we see opportunities. From concept to production and everything in between, Byrne is one of the most trusted names in power and data technologies.
Our Vision To connect the world – Because the better we can connect with each other, the closer we can bring the world together. Our Promise If you can imagine it – we can build it. With over fifty years as the premier power specialists, this is a promise we know we can keep.
2024 Brand Guidelines | Brand Overview | Who We Are
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FOCUS ON PEOPLE
CORE VALUES Focus on People
The most important things we build are relationships. Every day, we do our best to promote a positive, caring atmosphere of respect and trust for our
customers, suppliers, and employees. Building Community
BUILDING COMMUNITY
PIONEERING CHANGE
Community is people coming together—outside our walls and within. Every day, we work to encourage dialogue, we honor diversity and challenge existing paradigms while fostering expansive thinking and innovation. Pioneering Change As needs change and technologies change, we change. Every day, we strive to honor our customer- centered, entrepreneurial spirit while embracing an agile, cutting-edge approach to product execution and scalable growth.
2024 Brand Guidelines | Brand Overview | Core Values
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OUR BRAND PERSONALITY Just as individuals have distinct traits and behaviors that shape their character, our brand too possesses a unique persona that guides how we interact, communicate, and resonate with our customers.
Friendly Experts There’s power in knowledge. But there’s also power in humility. With decades of expertise, our team puts the pro in approachable. We welcome collaboration and learn from those partnerships. After all, when you’ve got it—if you’re smart—you don’t flaunt it.
Curious To The Core Where others see problems, we see opportunities to roll up our sleeves. To ask questions. To wonder, “What if?” It’s innovation born out of inspiration, strategic thinking, and a drive that always puts our customers first.
Powerfully Thoughtful Passionately perceptive. Enthusiastically insightful. At Byrne, every initiative, every decision, is rooted in care-filled consideration. We genuinely embrace the challenge, but we also do our homework. And that’s branding that goes beyond the surface.
2024 Brand Guidelines | Brand Overview | Personality
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OUR BRAND VOICE What we say how we say it is as important in shaping how people think of us as what we do and how we look.
Examples:
Do A 50 year history of powering
what’s next. A story in just one line. Don’t We Make Power. That’s not very exciting.
ASPIRATIONAL It’s easy to get bogged down in tech jargon. That’s why we stay focused on making powerful connections happen. CLEVER Smart and spirited with a sense of humor—that’s our secret sauce. CONCISE It’s our job to unpack all the industry and corporate doublespeak. We keep things light. Friendly. Easy to digest.
Do It’s just the way we’re wired. We love a well-thought-out pun. Don’t
We’re simply the best. We aren’t arrogant, and this has no pizazz.
Do Come on over. We’d love to show you around. Gets the point across in a warm, welcoming manner. Don’t We invite you to our manufacturing facility for a tour of our plants. Sounds too formal and corporate for our taste.
2024 Brand Guidelines | Brand Overview | Voice
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LOGO While our logo might simply look like a typeface with a little added spacing, it’s really artwork – and needs to be treated that way. Please don’t try to recreate it using a particular font, or alter the mark in any way.
Give Us A Little Space Even logos need their breathing room. We’d like to see half the height of the B maintained.
Don’t Be Small Minded To ensure good readability and reproduction quality, the Byrne logo shouldn’t appear below the minimum size—unless in specially-approved applications.
3/4” minimum width size
2024 Brand Guidelines | Brand Identity | Logo Mark
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CLASSIC COLORS We LOVE green, and our classic color palette speaks to that!
Primary Green Color
Warm Grey 2 C14, M13, Y13, K0 R216, G212, B210 #D8D4D2
Black C0, M0, Y0, K100 R0, G0, B0 #000000
Spirulina C83, M44, Y84, K46 R31, G76, B49 #1F4C31
Peacock C80, M29, Y79, K13 R52, G127, B87 #347F57
Pear C32, M17, Y71, K0 R181, G186, B109 #B5BA6D
2023 Brand Guidelines | Brand Identity | Color
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Examples:
Warm Grey 2 C14, M13, Y13, K0 R216, G212, B210 #D8D4D2
Warm Grey 3 C4, M4, Y5, K0 R242, G240, B236 #F2F0EC
Warm Grey 1 C66, M64, Y63, K56 R58, G53, B52 #3A3534
EXPRESSIVE COLORS Consisting of our other color friends like blues and reds, these are used to give our materials even more liveliness.
Key Lime C17, M2, Y77, K0 R218, G221, B95 #DADD5F
Pear C32, M17, Y71, K0 R181, G186, B109 #B5BA6D
Avocado C74, M42, Y100, K37 R61, G90, B42 #3D5A2A
Daikon C4, M0, Y23, K0 R245, G246, B207 #F5F6CF
Peacock Green C80, M29, Y79, K13 R52, G127, B87 #347F57
Spirulina C83, M44, Y84, K46 R31, G76, B49 #1F4C31
Tea C16, M0, Y17, K0 R212, G235, B218 #d4ebda
Caribbean C62, M0, Y63, K0 R97, G192, B135 #61c087
Mediterranean C84, M38, Y46, K11 R38, G118, B124 #26767C
Pacific C92, M64, Y56, K52 R11, G53, B63 #0B353F
Wheat C20, M26, Y37, K0 R206, G183, B159 #C08B3B
Papaya C9, M73, Y81, K1 R221, G103, B66 #DD6742
Durian C4, M33, Y82, K0 R242, G177, B73 #F2B149
Russet C23, M46, Y90, K4 R192, G139, B59 #C08B3B
Lychee C1, M9, Y9, K0 R248, G232, B224 #F8E8E0
Himilayan Salt C13, M27, Y27, K55 R221, G187, B175 #DDBBAF
Tomato C22, M96, Y93, K14 R174, G42, B42 #AE2A2A
Pomegranate C36, M91, Y83, K55 R94, G26, B25 #5E1A19
Byrne’s serving up more than just sweet treats, we’re dishing up the latest and greatest insights on how Byrne products and capabilities can help you win with your specific customers. Join us and make Thursday your flavorite day of the week.
Thursday October 26, 2023 Session One: Insights and Ice Cream: 10:00 – 11:30 Lunch, on Byrne: 11:30 – 12:30 / MillerKnoll cafeteria Session Two: Insights and Ice Cream: 12:30 – 11:30
2024 Brand Guidelines | Brand Identity | Color
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TYPOGRAPHY We use three typefaces with endless possibilities.
Freight Display Pro Freight Display Pro is our serif typeface and can be used as a fun & elegant accent. FreightDisp Pro Light FreightDisp Pro Light Italic FreightDisp Pro Book
Sirenia Please leave this one for the Marketing Team. It’s nothing against you, it’s just a sacred typeface for special use cases.
Helvetica Neue Helvetica is our primary and most frequently used type face. Utilizing different weights and sizes for body copy to create dynamic variety. In situations where Helvetica Neue is not available, we recommend Arial as a back up.
Helvetica Neue 35 Thin Helvetica Neue 45 Light
FreightDisp Pro Book Italic FreightDisp Pro Medium FreightDisp Medium Italic FreightDisp Pro Semibold FreightDisp Pro Semibold Italic FreightDisp Pro Bold FreightDisp Pro Bold Italic FreightDisp Pro Black FreightDisp Pro Black Italic
Helvetica Neue 46 Light Italic Helvetica Neue 65 Medium Helvetica Neue 66 Medium Italic Helvetica Neue 75 Bold Helvetica Neue 85 Heavy Helvetica Neue 86 Heavy Italic Helvetica Neue 95 Black
2024 Brand Guidelines | Brand Identity | Typography
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SUPPORTING BRANDS
The Coil can be used across a variety of materials where a graphic element is needed – when screened back as a watermark, it’s a great way to add a little background interest too.
Our partner portal, youmakebyrne.com, has it’s own branding for its rewards program — Power Perks. Power Perks tiers use a specific color gradient to signify each. This helps our customers keep track of what tier they are in and which rewards they can receive.
2024 Brand Guidelines | Brand Identity | Supporting Brands
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SIGNATURES We want to look cohesive, and that includes in our emails. Follow these guidelines for your email signature and you’ll be sure to fit in with the cool kids. We made it easy for you and already uploaded them into your email, just select them as your default signature.
Elisa Bowen Customer Relations Supervisor 616.481.2014 Physically in Rockford, MI; Mentally on the lake. www.byrne.com
Katie Christensen West Coast Sales Account Manager 616.648.8599 Remotely located in Portland, Oregon.
Book a Virtual Meeting
Shop the Partner Portal
View our Look Book
Standard Office Footer
’
y
Were On My Resource Library VIEW OUR BINDER ’
www.byrne.com
Sales/CR Footer - Image Feature Variation
OUT OF OFFICE AUTOMATIC REPLIES The tone at Byrne is light-hearted, so our email replies should be too. We have a whole document dedicated to Out of Office replies for you to choose from in the Branding Resources folder.
2024 Brand Guidelines | Brand Standards | Emails
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VIDEO CALL BACKGROUNDS Want to spruce up your Teams Meeting background and still be on brand? We’ve got a few designs for you to use. However, we suggest the illustrated backgrounds for more professional or important meetings. You can change these in your settings on Microsoft Teams.
2024 Brand Guidelines | Brand Standards | Backgrounds
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If you have any questions, we’re here to help. Just send an email to our marketing team at marketing@byrne.com.
WHERE TO FIND IT Logo: Public > Brand Resources > Brand Guidelines > 2024 Byrne Logo Supporting Logos: Public > Brand Resources > Brand Guidelines > Byrne Supporting Brands Typefaces (Fonts): Public > Brand Resources > Brand Guidelines > Fonts Email Out of Office Replies: Public > Brand Resources > Out Of Office Verbiage Teams Backgrounds: Public > Brand Resources > Teams Backgrounds *NOTE: These are already installed onto Microsoft Teams thanks to our I.T. Team
SUPPORT Templates &
2024 Brand Guidelines | Brand Standards | Templates & Support
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