OUR BRAND VOICE What we say how we say it is as important in shaping how people think of us as what we do and how we look.
Examples:
Do A 50 year history of powering
what’s next. A story in just one line. Don’t We Make Power. That’s not very exciting.
ASPIRATIONAL It’s easy to get bogged down in tech jargon. That’s why we stay focused on making powerful connections happen. CLEVER Smart and spirited with a sense of humor—that’s our secret sauce. CONCISE It’s our job to unpack all the industry and corporate doublespeak. We keep things light. Friendly. Easy to digest.
Do It’s just the way we’re wired. We love a well-thought-out pun. Don’t
We’re simply the best. We aren’t arrogant, and this has no pizazz.
Do Come on over. We’d love to show you around. Gets the point across in a warm, welcoming manner. Don’t We invite you to our manufacturing facility for a tour of our plants. Sounds too formal and corporate for our taste.
2024 Brand Guidelines | Brand Overview | Voice
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