BREWING
The R&D facility is part of an R610 million ve-year investment in Agriculture, which is part of the R1-billion public interest com- mitments SAB made to the South African government at the time of its 2016 merger with AB InBev. It is expected that SAB will exceed its initial target and commitment to reach 800 farmers in total by 2021 with the gure already close to 700 currently reached. By the end of last year, the emerging farmers’ programme was ahead of schedule, with 684 farmers reached, with 44 percent of them being women and 15 percent youth. SAB said it has set itself a target to fully localise barley production by achieving a harvest of 425,000 tonnes by 2021 and to
become a net exporter of hops.
retailers) increased 95% through the rst eight months of the year. The company has also sold more than 320,000 case equivalents. “Last August was our highest depletion month in 2018, and we surpassed that number by 50%,” he wrote. “With September prelims coming in strong, we are still on pace to double our business in 2019. We continue to outpace the category and most of our competitors!” BrewDog’s US home, Ohio, where it built a 100,000 sq. ft. production facility, accounts for 55% of its domestic business, and in-state sales are growing at a rate of 80%. Among BrewDog’s fastest growing regions is the Mid-Atlantic, where sales have increased 162% year-over-year, and now makes up 26% of its business. Meanwhile, Indiana, Illinois and Michigan combined make up 18% of BrewDog’s business, and sales in those states are up 84%. Kentucky and Tennessee combined are about 2% of BrewDog’s business. Sales in those two southern states are up 18%. Driving much of BrewDog’s growth are its ve core brands, which account for 86% of its sales and “deliver the biggest revenue” in its portfolio, Lambert wrote. Sales of core IPAs Elvis Juice and Hazy Jane are up 104% and 95%, respectively, year-to-date. Grapefruit-infused Elvis Juice now represents nearly half (49%) of BrewDog USA’s business, while New England-style IPA Hazy Jane makes up 22% of its business. Sales of BrewDog’s agship Punk IPA, which accounts for 8% of the company’s business, are at. Brewbound Minimum unit price ‘cuts drinking by half a pint a week’ The introduction of minimum pricing for alco- hol in Scotland appears to have cut drinking, a study suggests. The study published in the British Medical Journal looked at how much alcohol was bought in shops before and after the move up to the end of 2018. It found the amount purchased per person per week fell by 1.2 units - the equivalent of just over half a pint of beer or a measure of spirits. The biggest fall was among the heaviest fth of drinkers - the amount purchased by this group fell by two units. But overall Scots were still buying more than 14 units a week, the rec- ommended limit, after the introduction of the new drinking laws. What is more, the analysis excluded pubs, bars and restaurants, where about a quarter of drinks are purchased. Scotland was the rst country in the world to introduce a minimum price based on the strength of alcoholic drinks. Since May 2018, the price of alcohol has had to be at least 50p per unit. Research ndings have led to calls for the policy to be adopted across the UK. Wales is looking to introduce minimum pricing in 2020, but neither England nor Northern Ireland currently have plans to set a limit.
By processing all its maize and barley requirements in South Africa, SAB also supports the government’s drive to increase agri-processing in the country, along with its commitments to agricultural development. BrewDog USA on track to double sales in 2019 Scottish craft brewers BrewDog are on pace to double its US business this year, reports Brewbound.com. In an email to BrewDog USA wholesalers, chief revenue of cer Adam Lambert reported that the company’s depletions (sales to
Molson Coors opens Fraser Valley Brewery at Chilliwack
to compete in this important market”, said Frederic Landtmeters. “This mod- ern brewery continues the long-standing commitment to our environment with sustainability at the heart of our opera- tional excellence and ef ciencies in our brewing and distribution operations.” “It is a true honor to have witnessed such an historic event. Our two founding families, Molson and Coors, represent two of the longest standing family brewing names in North America and beyond. Today marks the continuation of our rich heritage and we couldn’t be prouder to stand together in British Columbia on this important occasion in our brewing history”, said Andrew Molson, seventh-generation member of the Molson family. “On behalf of Chilliwack City Council, it is a pleasure to of cially welcome Molson Coors Canada to Chilliwack,” said Chilliwack Mayor Ken Popove who also attended the event. “Back in the 1890s, Chilliwack was home to the rst successful hop-grow- ing eld in British Columbia and was a leader in hop farming until the 1990s. With Molson Coors now in Chilliwack, it feels like we’ve come full circle.” The brewery project was announced in August 2016 and has been under con- struction the past three years creating over 1,000 construction related jobs in the area. The brewery will set a new standard for sustainability. Compared to the recently closed Vancouver brewery, the new modern Fraser Valley Brewery at Chilliwack will reduce energy use by 20% and water by 40%. The Chilliwack brewery will be equipped with improved technologies that will deliver on reduced energy consumption, CO 2 emissions and carbon footprint, such as optimized equipment layouts to reduce beer loss and waste, and a state-of-the-art CO 2 recovery system.
Chilliwack, BC: Molson Coors Canada has been brewing in British Columbia for over sixty years and has now of cially opened its newest modern brewery in the Fraser Valley of British Columbia at Chilliwack. This $300 million facility will be home to approximately 100 employ- ees and begins a new chapter in the company’s 230 plus years of brewing in Canada. This is the newest and most modern brewery in Molson Coors Brewing Company’s world-wide network of 29 breweries. Frederic Landtmeters, president and CEO of Molson Coors Canada was joined by Andrew Molson, chairman of the board at Molson Coors Brewing Company, along with Pete Coors, vice chairman of the board, board member Geoff Molson, members of the Molson Coors Canada management team, local dignitaries and employees for this mile- stone occasion. “This new modern brewery nestled at the foot of the Cascade mountain range of British Columbia in Chilliwack will proudly brew the Molson and Coors trademarks along with many other brands within our portfolio. This brewery will primarily serve our western Canadian markets positioned strate- gically in British Columbia to offer an ef cient and effective modern brewery
12 ● BREWER AND DISTILLER INTERNATIONAL I november 2019
i bd.org.uk
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