EXHIBITION PREVIEW
beer bars featuring beer specialities from various countries as well as alco- hol-free and low-alcohol beers, a spirits bar, a bar for water and innovative alcohol-free drinks and a bar where visitors can learn how the quality of the glass plays a key role in the sensory attributes of the beverage. Last year, some 10,000 visitors, including drinks manufacturers, specialist distributors and wholesalers and restaurateurs, immersed themselves in a world of unimagined taste sensations and gained inspiration in the process. The continuously increasing num- ber of small and microbreweries and a steadily growing craft beer scene have been in uencing and chang- ing the beer sector in Germany and throughout the world. This has also made BrauBeviale a major port of call for small and microbreweries and home and hobby brewers who are able to nd expert partners to provide comprehensive information relevant to their interests at the themed pavilion Artisan and Craft Beer Equipment and the special display area brau@home. The associated Speakers’ Corner is
the second Hobby Brewer Competition organised by Maisel & Friends and BrauBeviale. Forum BrauBeviale Naturally, the European Beer Star, which has had a home at BrauBeviale since its “birth year” in 2004, will once again be presented at the event. Now one of the most important beer competi- tions worldwide, it was initiated by the German Private Breweries Association, the honorary sponsor of the trade fair, and the German and European umbrella organisation. On the rst day of the fair, BrauBeviale visitors will vote for their favourite beer from among the gold medal winners – the Consumers’ Favourite 2019 in gold, silver and bronze. Last year the European Beer Star once again enjoyed record-break- ing participation: In 2018, 2,344 beers from 51 countries faced the verdict of the 144-strong panel of experts. This year, beers could be submitted in 67 categories, including the new categories “Stout” and “Non-alcoholic wheat yeast (top fermented)”. In addition, the Forum BrauBeviale will offer talks, presentations and panel discussions on topics relevant to the future of the beverage industry, naturally including speci c issues relating to beer. The Export Forum German Beverages on the day before the fair is also an important source of inspiration for breweries and other beverage producers and provides a neutral platform for high-calibre knowl- edge-sharing with export specialists. For details of the supporting programme please go to: www.braubeviale.de/en/events
also a source of professional expertise, valuable suggestions and discussion. Another highlight for home and hobby brewers, and especially for one called Heiko Müller, will be the presentation of Müller’s “Kaminfeuer” cellar beer, which won over the tasting panel in
Last time in Nuremberg …
After three successful days, BrauBeviale closed its doors on a record high note. Over 40,000 trade visitors (2016: 37,923) - over 18,000 of them international - travelled to Nuremberg to attend the year’s most important capital goods exhibition for the beverage industry. While there, 1,094 exhibitors - 53 percent of them international - presented their products and solutions related to the entire beverage produc- tion process chain, with offerings ranging from raw materials to technologies and components all the way to packaging, as well as accessories
and marketing ideas. A varied supporting programme rounded out the three days. “This BrauBeviale has exceeded our expectations,” beamed Andrea Kalrait, Show Director BrauBeviale, as she heard the numbers. “We’ve been told that several contracts were signed right at the exhibition. It seems the beverage industry couldn’t wait to get back to Nuremberg. We’ve very proud of that.” The exhibition team is also happy about the positive feedback from the exhibitors’ advisory board: “BrauBeviale has become a cool exhibition.” - “The exhibition has succeeded in becoming the place where different mindsets and cultures meet.” - “We were overwhelmed on the very rst day; that’s never happened.” - “The quality of the discussions was outstanding.” – “The truly important decision-makers were there.” These statements con rm the results of a survey by an independent institute: some 90 percent of visitors are involved in their companies’ investment decisions. The trade visitors came from many different parts of the beverage industry: breweries; malthouses; the areas of mineral springs, soft drinks, juice, and wine; and mechanical engineer- ing and plant construction, as well as the trade and catering. Attendees travelled in from Germany and other countries, primarily Italy, the Czech Republic, Switzerland, Austria, the UK, Russia, Belgium, the Netherlands, and France. Some 98 percent of the surveyed trade visitors were satis ed with what they found at the exhibition. And 95 percent said they would also like to return to BrauBeviale in 2029.
november 2019 I BREWER AND DISTILLER INTERNATIONAL ● 61
i bd.org.uk
Made with FlippingBook flipbook maker