THE EXPRESS EDIT Color & Care Maintenance Services
Color doesn’t just fade—confidence can too when our hair isn’t feeling its best. That fresh-from-the-salon feeling is powerful, and we’re here to help you make it last. As color fades, regular maintenance can keep clients hair vibrant, healthy, and true to tone. But it’s more than just color upkeep. It’s about creating a full experience, checking in and making adjustments. We want you to be known not just for beautiful color, but for the ongoing care that makes your clients feel confident and supported every step of the way. ” Irene Meilke , Associate Director, Eduction UK “
02
BUILDING BRILLIANCE WITH GOLDWELL
Create a flawless hair journey for every client with expert color and care maintenance services, that combine your skills and passion with the opportunity to increase salon turnover and client footfall.
Top-up color services are a powerful tool for sustainable salon success.
Hair coloring services typically have higher profit margins compared to basic cut-and-style services. A salon that specializes in color services can position itself as an expert in the industry, which in turn, can command premium prices. In view of this, offering additional maintenance color services will not only increase revenue, but provide client retention and loyalty, cross sell opportunities and creates a competitive edge to protect your reputation. Providing care maintenance services in addition will also support repeat business and increase the value of your services. Set the stage for success with an exceptional consultation. Providing expert consultations and personalized color and care recommendations builds trust with your clientele, meaning they are more likely to return to a salon where they feel understood and valued. During your consultation, consider what maintenance services you could offer your client to support their needs and your business. Do they need: » Better durability between appointments » More protection against environmental stressors
» Enhanced hair health » Color refresh at home » A self-care reset The opportunities to influence are in your hands!
03
THE GOLDWELL COLOR & CARE PORTFOLIO
The Color Portfolio offers you an endless number of possibilities to preserve color vibrancy and tone and protect your artistry.
*
**
The Care Portfolio can offer you quick services that provide optimum results.
*Elumen is a vegan hair color, as it is produced without any animal-derived ingredients. **Dualsenses is PETA approved for following its Global Animal Test Policy. Making Dualsensesa proud member of PETA‘s ‘Beauty Without Bunnies Program’, PETA acknowledges that none of our products or ingredients are tested on animals
04
GOLDWELL PRESENTS THE EXPRESS EDIT Color & Care Maintenance Services
HAIR COLOR:
CONTRAST EDIT
06 07 08 09 10 11 12
POWER EDIT GLOSS EDIT TONE EDIT
LIGHTENING EDIT
MEN’S EDIT HOME EDIT
HAIR CARE:
RENEW EDIT
14 15
REINFORCE EDIT
05
CONTRAST EDIT BRIGHTEN. SOFTEN. BALANCE.
See the service in action
The perfect finish for your lightening results with a controlled amount of lift.
Use with 3% /10 vol. SilkLift Conditioning Cream Developer only.
Consider this: Who within your team can apply this that will have minimal impact on productivity? Such services are the ideal platform to elevate apprentices and juniors, offering them experience and visibility with clients. have minimal impact on productivity? Such services are the ideal platform to elevate apprentices and juniors, offering them experience and visibility with clients. Consider this: Who within your team can apply this that will
A brightening service using LightDimensions Brightener
WHAT
• Highlight clients which range from levels 5-9.
WHO
• Perfect offering after each highlighting service. • Offer as a refresh appointment between highlights.
WHEN
• Use the Brightener Service at the back wash post highlights. • Simply remove highlights, shampoo, towel dry - Brighten!
WHERE
With the Brightening Service you can harmonise the harsh contrasts between natural hair and blonde highlights, making the hair look and feel lighter overall. Brightener Services lighten natural hair between bases 5-9 up to 1½ levels until your clients next appointment. This experience will in turn support customer retention and loyalty With a speedy application and development time, a Brightening Service has little column impact.
WHY
Time Factor: 5 minutes only
Service Extra: Offer this service alongside the care ‘Renew Edit’ and offer a package deal that provides value to your client.
Review the revenue opportunity Evaluate your opportunities here
5
6
1
2
3
4
1:1
5min
HAIR: TOWEL-DRIED
REGULAR AMOUNT
MIX WELL
APPLY WITH BRUSH
PROCESS FROM
SHAMPOO
CARE PRODUCT
06
POWER EDIT BRIGHTEN. TONE. HARMONIZE.
See the service in action
Hide the roots between 2 highlight appointments and give your client a fresh look within 5 minutes.
Use with 3% /10 vol. SilkLift Conditioning Cream Developer only.
Consider this: Going bold?! Create fashion color directions with @Pure Pigments maximum amount 10%*.
A power toning service, using LightDimensions Brightener and System @Pure Pigments
WHAT
• Clients which range from levels 5-9 that want to soften highlight contrasts and add bespoke tones.
WHO
• Offer after highlights or a full head pre-lightener • Use between highlight appointments to soften harsh roots and refresh tone.
WHEN
• Apply at the backwash after highlights or full head pre-lightener. • Simply remove lightener, shampoo and tone using a customised number of drops of System @Pure Pigments.
WHERE
With the Power Toning Service you can tone and lift up to 1.5 levels in under 20 minutes! Looking for softness? Add a few drops of your favourite @Pure Pigment shade. Power toning is the ideal service to offer between highlight appointments as it softens regrowth and re- freshes tone fortrue blonde maintenance. Or - power up between appointments. Soften contrasts and add tone in one powerful move.
WHY
Time Factor: 5-20 minutes
Service Extra: Document your creation from start to finish. Take a before photo to show the iridescent effect at the end of your color service. Upload onto your social network and share to create reach and visibility of what you have to offer.
Review the revenue opportunity Evaluate your opportunities here
* When using @Pure Pigments porosity should be considered.
5
6
1
2
3
2
4
1:1
20min
5min
@PURE PIGMENTS
HAIR: TOWEL-DRIED
REGULAR AMOUNT
MIX WELL
APPLY WITH BRUSH
PROCESS FROM
PROCESS TO
SHAMPOO
CARE PRODUCT
07
GLOSS EDIT POLISH. SHINE. REPLENISH.
Enhances the brilliance of color for all hair types.
*
For Colorance Clear use with 2% /7 vol. System Developer Lotion
Consider this: Add to a haircut appointment to offer a ‘deluxe‘ experience – even for those that are color shy! Alternatively accompany this with a blow dry offering the ultimate “glow dry” experience!
A glossing service using demi-permanent Colorance Clear or permanent Elumen Clear
WHAT
• A true maintenance service for clients that want high shine all the time. • Suitable for all hair types- both colored and virgin hair
WHO
• Perfect as a stand-alone service for in between appointments or to mark a special event. • With a speedy application and development time, this has little column impact. • When using Elumen Clear to Gloss Edit, use the Elumen Blonde Toning guidelines.
WHEN
• Colorance Clear can be applied at the basin or at the chair. • Elumen Clear to be applied at the basin.
WHERE
Hair looks significantly healthier with more shine - and beauty isn‘t only surface deep, a high gloss shine service offers conditioning benefits too. Using a clear over the top of color, helps to adjust the depth and deposit of existing color. Use Colorance Clear for a speedy service - develop for up to 25 minutes. Offer glossy hair that lasts up to 25 washes. No skin test? No problem! Elumen Clear is the perfect solution for walk in clients due to its no skin test required formulation*. It offers high shine and is damage free. Revitalise dull looking hair with lunchtime service offer with application time and development time taking less than 1 hour!
WHY
Time Factor: +20 minutes
Service Extra: Why not suggest, Stylesign Weightless Shine-Oil which instantly controls any hair texture while providing ultra-high shine and up to 72 hours of frizz control.
Review the revenue opportunity Evaluate your opportunities here
*Elumen is a vegan hair color, as it is produced without any animal-derived ingredients. ** Only direct dyes are used. A patch test performed by a dermatologist is still recommended.
1
2
4
5
3
1
2
3
4
5
6
2:1
25min max.
max. 30min
PREPARE
APPLY ELUMEN CLEAR
RINSE
SHAMPOO
CARE PRODUCTS
HAIR: TOWEL-DRY
SHAKE WELL
APPLY WITH APPLICATOR
PROCESS
RINSE
SHAMPOO
08
TONE EDIT TONE. REFINE. ENHANCE.
Superior shine and maximum performance in just 10 minutes.
For Colorance Gloss Tones use with 2% /7 vol. System Developer Lotion
Consider this: Before starting your service make sure you apply the Structure Equalizer to make the color more shiny, even and to promote color longevity.
A tone and refine service using Colorance Gloss Tones
WHAT
• All clients level 8-10 that want tonal refinement or those on a darker level,
WHO
• Use this service as a blonde enhancement after a highlighting service or after a lightening service.
WHEN
• By simply applying the color directly at the basin you can add shine and tone to the hair in just 10 minutes.
WHERE
With the Tone Edit you can intensify and polish color in just 10 minutes, using an ammonia free formula that has a repairing effect for up to 25 washes. As well as this, Colorance Gloss Tones offers results that last 41% longer when compared to one of the leading competitors. Offering a toning service on your service menu, offers a low commitment, high impact experience for your client. From coarse to fine, straight to wavy to curly - every hair texture can have the incredible color and amazing shine that Colorance delivers - while the hair feel is healthier than ever.
WHY
Time Factor: 10–20 minutes
Service Extra: Intermix you Colorance Gloss Tones to create a unique shade tailored to your clients needs and desires. The trend towards soft netural beige looks can be achieved with 4 nature-inspired Gloss Tones shades. These shades create low-maintenance luminous blondes for a beautiful natural, yet unique result. Not only this, they compliment the clients’ natural features while achieving the next level of neutral hair tones.
Review the revenue opportunity Evaluate your opportunities here
3
1
2
5
4
1:1
10min
HAIR: TOWEL-DRY
SHAKE WELL
APPLY
PROCESS
RINSE
09
LIGHTENING EDIT FRESHEN. LIFT. FRAME.
Whether its express face framing or balayage touch ups, offer a light lift with SilkLift Clay Consider this: The SilkLift Clay works in perfect harmony with the soft beige collection from Colorance Gloss Tones , therefore allowing you to combine maintenance services. Try offering a “Lightening Edit” and “Tone Edit” together via a promotional offer.
An express lightening service using LightDimensions SilkLift Clay
WHAT
• Suitable for anyone that wants faceframing! • Ideal as a top up on an existing balayage or someone completely fresh to color. • A great seasonal service for the summer months, an event or simply self care.
WHO
• This is an ideal service to discuss in the consultation for all highlight and balayage clients as their ‘in-between’ maintainence service every 4-6 weeks. • Ideal service for those on a grey blending journey - growing out tint can be tough so offering face framing services to soften contrasts.
WHEN
• Apply at the stylist station after your consultation, before a cut and style or before an additional maintenance service.
WHERE
The NEW SilkLift Clay offers strong performance with all the gentleness for any lightening service. You can achieve up to 7 levels of lift with this soft-solid formula, offering ultimate freehand precision without the need for foils making this the perfect tool for faceframing! The Kaolin Clay formula has a silky consistency that is easy to mix and use and stays in place – for a seamless balayage and natural, blended highlights. Its tactile texture allows to lighten with both intuition and precision – opening new avenues of self-expression.
WHY
Time Factor: 5–20 minutes *
Service Extra: To complement the service and create an extra stream of revenue, use Dualsenses Blondes & Highlights 60secTreatment at the backbar, advising your client on its key benefits, including how it regenerates hair instantly up to 100%, neutralizes unwanted tones for luminous blonde and can be used at home.
Review the revenue opportunity Evaluate your opportunities here
*development times will vary
1
2
3
4
5
6
+ + POWDER
OPTIONAL
max. 45 min
35ml (g)
25g
3x
HAIR: DRY
REGULAR AMOUNT
MIX WELL
APPLY WITH BRUSH
PROCESS WITHOUT HEAT
SHAMPOO CARE PRODUCT
10
MEN’S EDIT TAILOR. BLEND. FADE.
Reduce the amount of white hair in only 5 minutes
How to Mix Men ReShade
Consider this: Self care for clients is important - offer your client a cool/warm face towel to remove any residual of hair from the face.
The ultimate men’s color service using Men ReShade
WHAT
• For male clients that wish to blend greys for a more natural result.
WHO
• This service can be a stand-alone or ideal after a cutting service.
WHEN
• Quick and discreet application at the basin due to its foam consistency
WHERE
The first Goldwell product to combine the easy application of a foam with the natural result of an oxidative color. In just 5 minutes, Men ReShade professionally blends grey hair for natural-looking results and visually more hair fullness. No visible regrowth and no reddish or warm tones after shampooing. » 5-minute transparent grey reduction with a natural-looking effect » 4 cool shades to choose from- 4CA, 5CA, 6CA, 7CA
WHY
Time Factor: 5 minutes
Service Extra: To add to your client‘s experience, build a Men’s Blending Service package that includes a head massage and treatment. Ensure you include the Dualsenses Men Activating Scalp Tonic which instantly refreshes the scalp.
Review the revenue opportunity Evaluate your opportunities here
1
2
3
4
5
1:1
5min
HAIR: DRY
SWIRL FOR MIXING
APPLY AT THE BASIN
SHAMPOO
11
HOME EDIT REFRESH. MAINTAIN. SIMPLE.
Refresh service in only 5 minutes.
10BS 10P 10V
Consider this: ALWAYS remind your client to use gloves..
A salon to home color service using LightDimensions Soft Color
WHAT
• With 3 blonde shades you can help your clients retain their tone for longer. • Especially for customers who wash their hair frequently, swim often or enjoy the sun, they may experience color fade.
WHO
• This service is ideal for in-between appointments and also suitable for color refreshment at home. • Lasts for up to 6-8 shampoos.
WHEN
• Apply at the basin after shampooing and leave on for up to 15 minutes. • For at home use, ask your client to shampoo and conditioner their hair and apply to towel dried hair for 5-15 minutes.
WHERE
Soft Color can provide soft shading and color refreshment. Lasts for up to 6-8 shampoos. This is the optimal service for every customer who values long-lasting brilliance and is available in 3 shades - 10BS, 10P, 10V
WHY
Time Factor: Application 5–15 minutes
Service Extra : To ensure care and color refreshment at the same time, you can mix the Soft Color with a treatment, including Dualsenses 60sec treatments or in salon treatments such as Blondes & Highlights Intense Conditioning Serum .
Review the revenue opportunity Evaluate your opportunities here
2
3
4
5
6
7
1
5-15 min
HAIR: TOWEL-DRIED
GLOVES
SHAKE WELL
AMOUNT
APPLY
APPLY
PROCESS WITHOUT HEAT
RINSE
12
INFUSE YOUR CREATIONS WITH CARE & STYLE. Dualsenses and StyleSign – the perfact match. Enhance haircare with the Dualsenses range, offering nourishing and protective formulas for healthy-looking hair. Pair these with products from the StyleSign range to create natural-looking, one-of-a-kind looks that are made to last.
#GOGOLDWELL
13
REINFORCE EDIT FORTIFY. SHIELD. STRENGTHEN.
Optimize the hair structure and prevent hair damage
Never apply Protection Serum unmixed or undiluted. Do not mix Protection Serum to Colorance color mass.
Consider this: Add to all color services as a standard or luxury service. System BondPro+ can be combined with Topchic, Topchic Zero, LightDimensions SilkLift and Oxycur Platin.
A bond protect and repair service using System BondPro+
WHAT
• Clients going through a hair health journey. • All color clients to protect and fortify their hair .
WHO
• Offer as a stand-alone service for all cut and blowdry appointments • Add on service during all alkaline color services
WHEN
• Apply at the backwash
WHERE
With System BondPro+ you can deliver professional looks with no additional effort. It provides superior reliability for maximum confidence: no visible dilution of lightening or color performance: » Strengthens the hair fibre and supports bond stability. » Prevents breakage during alkaline services and protects hair from damage. » Hair is revitalized and deeply nourished, it looks and feels significantly healthier.
WHY
Time Factor: 10–15 minutes
Service Extra: Talk to your client about protecting and strengthening the hair fibers with BondPro+. A healthy hair is crucial for shine and color longevity.
Review the revenue opportunity Evaluate your opportunities here
STAND- ALONE SERVICE
1
2
3
4
5
6
1 + 15ml 90ml PROTECTION SERUM + WATER
2
5min
10min
HAIR: TOWEL-DRY
APPLY NOURISHING FORTIFIER
APPLICATOR BOTTLE
APPLY
RINSE
SHAMPOO
CARE PRODUCT
ADD-ON TO COLOR SERVICE
2
5
1
3
6
4
2
10min
ADD PROTECTION SERUM TO YOUR COLOR MASS
APPLY AS USUAL
RINSE AFTER USUAL PROCESSING TIME
DO NOT SHAMPOO
APPLY NOURISHING FORTIFIER
PROCESS
SHAMPOO
CARE PRODUCT
14
RENEW EDIT HYDRATE. REPAIR. REJUVENATE.
Instant beauty boosts for all hair needs.
Consider this: Offer the remainder of the serum to your client to be used after they leave the salon and as a goodwill gesture!
*
An intense conditioning service using Dualsenses Intensive Conditioning Serums
WHAT
• Suitable for all hair types. • 7 serums to choose from that cater to an array of hair needs
WHO
• Apply the Intensive Conditioning Serum to towel-dried hair after your shampoo service. • No application time – no rinsing.
WHEN
• Apply at the backwash before or after any service.
WHERE
Dualsenses Intensive Conditioning Serums are the ideal complement for any salon offering - whether its color, chemical or care services. The MicroPROtec Complex distributes essential care ingredients quickly and evenly and protects from color-fade-out. » Color : Weightless care with up to 22 washes color lock in » Color Extra Rich : Ideal directly after color services with up to 22 washes color lock in
» Blondes & Highlights : Keeps blonde color vibrant for up to 22 washes. » Rich Repair : Nourishing and hydrating serum for up to 95% less breakage
WHY
» Just Smooth : Tames unruly and frizzy hair and offers up to 1 week of smooth, frizz controlled hair » Ultra Volume : Volume care for fine and healthier hair, whilst strengthening hair for up to one week » Curls & Waves : Improves elasticity for up to 1 week
Time Factor: 0 minutes
Service Extra: Consider recommending the accompanying Dualsenses 60sec Treatment as retail for your client to maintain beautiful hair at home.
Review the revenue opportunity Evaluate your opportunities here
*Dualsenses is PETA approved for following its Global Animal Test Policy. Making Dualsensesa proud member of PETA‘s ‘Beauty Without Bunnies Program’, PETA acknowledges that none of our products or ingredients are tested on animals
1
2
3
4
2
HAIR: TOWEL-DRY
RELEASE SERUM
SHAKE WELL TO MIX THEN TWIST OFF CAP
APPLY TO HAIR DO NOT RINSE
15
REGISTER NOW
NON-STOP-ONE-STOP SHOP Shop 24/7 for all your salon needs with the Kao Salon Partner ProStore
The ultimate one-stop shop for salon essentials. • EASY ORDERING • MARKETING MATERIALS • EDUCATION • NEWS & EVENTS
Kao Salon Partner is an on-line, inspirational portal designed exclusively to cater for professional hairstylists and salon owners, providing a holistic experience to ensure your salon runs smoothly. Offering a comprehensive range of high-quality, salon-professional products, tools, and equipment from renowned brands from Kao Salon Division, you can browse, buy and access products, equipment and marketing materials from across the Goldwell, KERASILK, KMS, and Oribe portfolios. Providing a seamless shopping experience with easy navigation, detailed product descriptions, and personalised recommendations, you can also access exclusive promotions and educational resources, helping you stay up to date with the latest trends.
REGISTER NOW! Scan the QR Code and follow registration details. Then browse and shop at your leisure.
For any issues, please contact the Customer Services Department via UKFeedback@kao.com www.kaosalonpartner.co.uk/salon-uk/en_GB/GBP/register
Explore the full portfolio and discover endless possibilities. | goldwell.com
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16Made with FlippingBook - Online catalogs