BUILDING BRILLIANCE WITH GOLDWELL
Create a flawless hair journey for every client with expert color and care maintenance services, that combine your skills and passion with the opportunity to increase salon turnover and client footfall.
Top-up color services are a powerful tool for sustainable salon success.
Hair coloring services typically have higher profit margins compared to basic cut-and-style services. A salon that specializes in color services can position itself as an expert in the industry, which in turn, can command premium prices. In view of this, offering additional maintenance color services will not only increase revenue, but provide client retention and loyalty, cross sell opportunities and creates a competitive edge to protect your reputation. Providing care maintenance services in addition will also support repeat business and increase the value of your services. Set the stage for success with an exceptional consultation. Providing expert consultations and personalized color and care recommendations builds trust with your clientele, meaning they are more likely to return to a salon where they feel understood and valued. During your consultation, consider what maintenance services you could offer your client to support their needs and your business. Do they need: » Better durability between appointments » More protection against environmental stressors
» Enhanced hair health » Color refresh at home » A self-care reset The opportunities to influence are in your hands!
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