health and wellness products were helping people live healthier, more vibrant lives. Additionally, the company’s stable of highly qualified scientists weren’t encumbered with all the red tape and bureaucracy normally found in CPG corporate culture. Having the chance to lead Melaleuca marketing and R&D was thrilling.
developing products that were far superior to national brands—not an easy task. But Melaleuca is resolute when it comes to product quality, following our founding axiom: exceptional products at reasonable prices. Melaleuca products are developed to be measurably superior and deliver more and better benefits than the competition—all at a better value. With a crystal clear mission, a laser-focused understanding of our consumer, and world-class marketing and R&D talent, we took on this formidable challenge to deliver a litany of wellness products that have broken boundaries and reset expectations of what wellness products can deliver. Maybe the most emblematic demonstration of Melaleuca’s commitment to product quality and differentiation is found in the fact that the company holds scores of patents around the world on its products. Again, I’m not aware of other companies that can say the same. I have always been inspired by the purity of the endeavor and the unwavering commitment to create superior products so that we can truly enhance the lives of our customers. Could you share a few examples about Melaleuca product quality and differentiation? Melaleuca has developed numerous products that were first in the world. For example, ProvexCV ® is the first product to harvest the power of natural grape seed and grape skin extract plus other natural ingredients to deliver unparalleled cardiovascular and anti-inflammatory benefits. There’s nothing else out there that comes close.
Including his 15 years at Melaleuca, Scott’s marketing career spans four decades with major consumer packaged goods and media companies. Though his career began in the ad agency world, Scott’s consumer packaged goods (CPG) experience grew deep roots once he made his way to Ralston Purina. After more than a decade at Purina, he was hired as the Vice President of International Marketing at Discovery Networks. From there, Scott was selected to lead the global disposable razor business at Boston-based Gillette, which was acquired by Procter & Gamble during his tenure. It was at that point in his career that he crossed paths with Melaleuca, Inc. Why did you join Melaleuca, and what did you think of Melaleuca products at that time? I decided to accept the CMO position at this wellness company in 2007 because I saw great potential in the company’s unique business model and its impressive product portfolio. I was also deeply intrigued by the vision presented by Melaleuca founder Frank VanderSloot, who served as Melaleuca CEO for 37 years and who now serves as Executive Chairman. Over the years, he has been consistent in championing a mission of “enhancing lives” and “helping people reach their goals” by providing an opportunity for plain, ordinary people to achieve wellness and even get ahead financially. It is a mission that perfectly aligns with my personal values, and that made it an absolute joy to contribute to the company’s success. When I peeked under the hood, I saw that Melaleuca products were designed and manufactured to be superior to the competition, and these innovative
“ I saw that Melaleuca products were designed and manufactured to be
The path was clear for our team of scientists to aggressively develop new, impactful health and wellness products offering highly differentiated benefits. And I saw a company that placed a priority on doing what was right— choosing performance over profits. superior to the competition, and these innovative health and wellness products were helping people live healthier, more vibrant lives.”
What drives Melaleuca product innovation?
When Frank started Melaleuca, he recognized that if he wanted to build a sizeable business, he would have to target consumers who were loyal to the large national brands. After all, that’s where most consumers were buying their products. In doing so, he set the bar high for Melaleuca. Our goal was to always develop products that were superior to what consumers were already using. That drove the credo of never creating me-too products and always
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