A 2018 independent, global study found that using national brand household cleaners as little as once per week is as damaging to lung capacity as smoking a pack of cigarettes a day for 20 years! As you can imagine, we’ve had the national brands—who rely on chlorine bleach and other toxic, lung- damaging chemicals—on the ropes as they attempt to reformulate. As CMO, how did you enhance the Melaleuca website as a shopping site? Melaleuca has developed one of the most robust, easy-to-use, engaging websites around. We’ve made constant improvements to the Melaleuca.com online customer experience, so much so that the vast majority of all Melaleuca’s enterprise commerce is now transacted online. Melaleuca.com offers a wealth of valuable information to customers about our products, including key ingredients, sourcing, features and
The patented Peak Performance Pack was developed by Melaleuca and has been proven in four clinical studies to improve 25 key health markers in healthy test subjects. Melaleuca is different from other companies in that we put our products to the test—evaluating them in rigorous, demanding testing environments to ensure that they do what we say they do through clinical studies, university studies, and third-party peer review. I don’t know of any other company like Melaleuca that subjects their health and wellness products to that level of strenuous testing. The EcoSense ® cleaning line is a one-of-a-kind line of dish care products, laundry products, and home cleaners that don’t rely on caustic, toxic chemicals to clean. Instead, EcoSense uses natural, biodegradable ingredients, including thyme oil, citric acid, essential oils, and natural enzymes that are highly effective, concentrated, environmentally friendly, and affordable.
benefits, product videos, summaries of testing and research, comparisons with the competition, and labels. Melaleuca. com is one of the most comprehensive, in-depth compendia of product information anywhere. Customers can enjoy a brief visit to the website, or they can take a deep dive and immerse themselves in product knowledge. In addition to the product section, a dedicated area on the site helps Melaleuca Marketing Executives— those who share the Melaleuca shopping club with others—learn about the Melaleuca business opportunity and improve their skills. Melaleuca.com really is a treasure trove of information about all things Melaleuca.
• Same dollars, better spent • Better for the environment • Safer for your home
400 + PRODUCTS
• Higher quality • More effective • Better value
46 OCTOBER 2022 | MELALEUCA.COM
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