a Melaleuca shopping account and purchase products on Melaleuca.com each month. They’ve found that Melaleuca health and wellness products are superior to the national brands lining the shelves at grocery, drug, and department stores.
good and making a difference in the world. As such, there’s a common bond that unites our organization and galvanizes everyone. Everyone “gets it” and works in unison to bring the mission to life. For me, I’ve found it to be remarkably fulfilling professionally and personally to experience the joy of seeing someone’s life truly enhanced. Is there anything else you want to share about your experience leading Melaleuca’s marketing team? Thirty-seven years ago, Frank created a solid foundation of principles to guide the business. Those principles are as relevant and valid today as they were on day one. It’s not by happenstance or luck that we’ve built a $2 billion business by developing innovative Melaleuca products—it’s by design. These principles will continue to guide the business and direct our actions. They ensure that the business will flourish for decades to come. The company is solid, its products are outstanding, and the people who make it happen are some of the finest folks I’ve had the privilege to work alongside. I made the right decision 15 years ago when I said yes to Melaleuca.
What is the Melaleuca business opportunity?
The Melaleuca business opportunity is, of course, truly unique to Melaleuca as well. Consumer packaged goods companies don’t offer their customers the opportunity to build a business around the products they love. Yet at Melaleuca, our customers have the opportunity to build a referral business and create an income stream for themselves by introducing other people to the store. The stories abound about how this new income has helped so many of them do things like help pay for their kids’ college, pay off their home mortgage, or simply make ends meet every month. As the world’s leader in referral marketing, Melaleuca has been providing repeat income for tens of thousands of families for more than 37 years. To date, Melaleuca has paid over $6.8 billion to everyday families who have referred customers to Melaleuca. Notably, 81% of Melaleuca’s customers do not refer customers, but they open
How is the Melaleuca culture different from that of other companies you’ve worked for?
It’s different in many ways. To begin with, as a privately held company, Melaleuca doesn’t answer to Wall Street. We answer to the owner, but more importantly, we answer to our customers. Making quarterly numbers and trashing the business in order to hit a profit goal isn’t part of the game plan at Melaleuca. We’re all about doing what’s right for the long-term benefit of the customer and the business. Melaleuca has one of the most unique company cultures I’ve experienced. The fact that we’re mission based attracts a certain type of individual— people who are motivated by doing
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