Best Practices Headlines and copy should be left justified, kerned and tightly leaded. This communicates toughness, strength and durability. Anchored to a corner, side or baseline gives the Oregon message a strong foundation and sense of stability. Keylines can be used to separate/ compartmentalize information to help with legibililty and structure.
LOREM IPSUM SIT AMETE TEMPORE.
Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod tempor incididunt.
LOREM ERA DOLOR SIT AMET WISI. Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua ut enim ad veniam quis nostrud exercitation.
LOREM IPSUM DOLOR
LOREM IPSUM DOLOR SIT AMET SEDER EIUSMOD WISI TEMPOR. Lorem ipsum dolor sit amet consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.
LOREM IPSUM NOSTRUD ERA Lorem ipsum dolor sit amet consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.
Packaging Names Condensed, bold, all caps. Tightly kerned and leaded.
Headlines Black, all caps. Tightly kerned and leaded.
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