CORNERING THE MARKET
Amazon Latino Campaign Results
3.6 MM Unique Shoppers
11%
21%
+85% Return on Ad Spend
Brand Preference
Ad Recall
AF: Are there any trends that our growers should be following if they want to gain a better understanding of how important multicultural marketing strategies are today ? LN: As we look at where business growth is headed, regardless of where you are in business, we need to think about what’s happening in the world around us. Mainstream America is very heavily influenced by a wide variety of ethnicities. Elote is a mainstream flavor now, even though it’s a Mexican snack. Hip-hop culture stems from Black communities, but it’s a part of mainstream American culture now. Spotify’s biggest global artists are Latino, which is huge. If we’re thinking about trends, let’s look at those trendsetters and where they’re coming from. Maybe the way we’ve been doing things is good, but we should always be learning more and finding new ways of doing what we do.
Jillian Luna, Managing Editor, Corporate Communications Blue Diamond Growers
Jake Sonke, Corporate Communications Intern, Blue Diamond Growers
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ALMOND FACTS
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