SEPT–OCT 2023
Contents
8 FIELD TEAM 10 NEWS IN A NUTSHELL 20 CORNERING THE MARKET 28 GROWING THE GOODNESS 32 ADVOCACY REPORT 34 CULTIVATING SUSTAINABILITY 40 IN YOUR ORCHARD 50 CLASSIFIED ADS
United States Trade Representative Katherine Tai Visits Blue Diamond , Sacramento.
Features 6 President’s Corner
20 Amazon Blue Diamond ’s Lorena Nuñez, Senior Brand Manager, tells Almond Facts how Blue Diamond partnered with Amazon to reach U.S. Latino consumers with Spanish language advertising. Lorena shares the study’s results and the benefits that Blue Diamond can anticipate from multicultural marketing. 30 Morgan Oliveira Hear how one of last year’s Blue Diamond Scholarship Foundation recipients is pursuing a career in agricultural communications. Morgan Oliveira has a strong agricultural background and a passion for representing the California agricultural industry to the public. Hear a little of her story and see how your Blue Diamond Scholarship Foundation donations are at work.
Kai discusses Blue Diamond ’s competitive crop return this year, despite challenges to the start of this year’s harvest. Want to hear more about Kai’s FY24-FY26 Strategic Plan ? Register for the 113th Annual Meeting on Nov. 15 in Modesto. See page 11 for more information. 12 Ambassador Tai Blue Diamond recently had a visit from United States Trade Representative Katherine Tai. After a tour of the Sacramento manufacturing and innovation facilities, Ambassador Tai participated in a round table with representatives from the California agricultural industry.
ON THE COVER: Harvest is in full swing for Blue Diamond’s members.
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SEPTEMBER–OCTOBER 2023
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