community, inviting everyone to enjoy events, socialize, and support a vital local institution. The Ontario Trillium Foundation’s support has allowed Byron-Springbank Legion 533 to thrive, proving that when a community comes together, incredible things can happen. “We appreciate all we’ve been able to accomplish with OTF’s help,” said Andrea Roussy, Branch President. As the grant period closes, the Legion remains committed to fostering a welcoming space for all, ensuring its legacy of service and community support endures for generations to come.
Byron-Springbank Legion 533 Thrives with Ontario Trillium Foundation Grant The Ontario Trillium Foundation (OTF) grant, awarded in February 2024, has had a transformative impact on Byron- Springbank Legion 533, enhancing its community presence, strengthening outreach efforts, and expanding event offerings. Over the past year, the Legion has leveraged this funding to create meaningful connections, engage diverse audiences, and continue supporting veterans and their families. Working alongside the Reux Marketing Agency, the Legion amplified its marketing initiatives, leading to increased awareness and participation in programs and services. One of the key improvements has been a more dynamic presence on social media, particularly through Facebook, thanks to Curtis Lucas’s engaging posts that have resonated with the community. Additionally, Reux Marketing Agency designed eye-catching digital and print posters, elevating event promotions to new heights. A vibrant events calendar is another major highlight from the past year, with significant growth in attendance at popular gatherings such as the Trivia Nights and Rock the Village. These events have fostered a renewed sense of camaraderie, attracting both long-time supporters and new faces to the Legion. Looking ahead, exciting ideas like a Family Feud Night—where local businesses compete—are in the works to further strengthen community bonds. Beyond traditional marketing, Reux Marketing Agency has introduced innovative approaches to community engagement. A workshop led by Reux’s marketing head encouraged Legion members to think creatively about reconnecting with the community in meaningful ways. This fresh perspective has helped shape new initiatives targeting younger demographics while ensuring that long-time members continue to feel valued and included. With more people visiting the Legion, revenue from the bar and events has significantly increased. A revamped menu, an engaging video campaign, and an inviting atmosphere have all contributed to this success. The interactions between younger attendees and long-time members have been particularly heartening, creating an environment where different generations share experiences and build lasting relationships. A key message the Legion wants to share is that you don’t have to be a member to participate. The doors are open to the entire
Trivia night at the Byron Legion.
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