Why Every Small Business Needs a Website in 2025 In today’s digital age, a website is often a potential customer’s first impression of a business. According to studies, approximately 80% of consumers research online before making a purchase. Without a website, a company may appear less credible, reducing trust and driving potential customers elsewhere. In a world of short attention spans and busy schedules, having an online presence isn’t optional—it’s essential. Mark Wescott and Robin Johnson, owners of Go Vertical Media Group, specialize in website design and understand just how vital a well-crafted website is for small businesses. “Not just any website will do,” Mark explains. “It needs to be visually appealing, easy to access, and user-friendly on both computers and mobile devices.” Robin and Mark suggest the four main categories of websites that businesses typically use: Brochure-Style Websites: These are the most common and serve as an informational showcase for a business. They highlight services, products, and what sets the business apart from competitors. Customers won’t necessarily purchase online, but they can find key information and reach out via phone, email, or an online form. E-Commerce Websites: These allow businesses to sell products or services directly online. “For these sites, we build custom WordPress websites integrated with platforms like WooCommerce or booking tools for events and courses,” says Mark. Single-Page Websites: A cost-effective option for small businesses looking to establish an online presence. “These sites are sleek, professional, and fully expandable, so they can grow as the business grows,” Robin explains. Microsites: Designed for those starting out on a limited budget, these concise, one-page websites offer an affordable yet professional online presence using pre-built templates. Many business owners consider do-it-yourself website builders or large national design firms, but Mark believes working with a local company offers distinct benefits. “We take a very personal approach with our clients because a website is an extension of a business’s brand and personality,” he says. Robin highlights another key advantage: “Working locally allows for in-person meetings, saving time and building stronger relationships. Plus, instead of waiting on
hold for customer service in another time zone, our clients get fast, personalized support.” The first step to creating a great website is understanding the business’ goals. “We ask our clients: What action do you want your potential customers to take?” Mark says. “Do you want them to book an appointment, make a purchase, or request a quote? The site’s design should guide them toward that action.” Robin has a simple question for established businesses without a website: “What’s holding you back?” Whether it’s budget con- cerns, uncertainty, or stepping out of a comfort zone, Go Vertical Media Group is ready to help. “Be informed—call us at 226-212-5110, and let’s talk it through,” Mark says. “A website could open your business to more potential customers than you ever imagined.”
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Hometown St. Thomas • March 2025 • Page 33
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