Marketing Your Small Business While Supporting Local Businesses Small businesses rely on marketing to attract new customers, but too often, their marketing dollars are spent supporting huge conglomerates rather than the local economy. Many entrepreneurs pour money into social media platforms, national publications, and big tech advertising, thinking it’s the most effective way to reach their audience. However, these platforms don’t reinvest in your community, and their ever-changing algorithms make it increasingly challenging to reach your followers without spending more money. Much like the campaign that reminds us that a multinational corporation doesn’t sponsor your child’s soccer team, it’s important to recognize that the most prominent social media companies and national media outlets won’t support your
small business. In contrast, investing in local advertising helps both your business and your community thrive. Local magazines, radio stations, newspapers and television outlets offer more than just ad space — they provide direct access to your surrounding community. These media sources are trusted by local consumers, who often prefer to shop locally when given the choice. By advertising with them, you’re increasing your brand’s visibility and ensuring that your marketing dollars contribute to your local economy. Another benefit of dealing with local media is that you are dealing with local professionals in your area who can help craft a campaign specific to the community. They can draw on what has worked for similar businesses to yours or what hasn’t worked. To your local media, you are not a number in a town they have never heard of; you are a local business that they want to see succeed and grow. When you invest in local advertising, your dollars stay in the community, helping to sustain the businesses and organizations that support you. It’s a win-win strategy — your business gains exposure, and the local economy benefits. While digital marketing has its place, small businesses should balance their approach and recognize the value of supporting media that, in turn, supports them. By choosing local advertising over large, impersonal platforms, you’re not just marketing your business — you’re making an investment in the success and growth of your entire community.
John Wintermeyer Commercial Insurance Broker Selectpath Insurance | Navacord D 226.777.8774 E jwintermeyer@selectpath.ca
Is Bookkeeping Stressing You Out?
Personal Income Taxes We can do that too!
Don’t stress; You focus on your business and we will focus on your books! Bookkeeping • Accounting • Taxes • Payroll
WE SEE NUMBERS DIFFERENTLY
226-289-5862 • nicole@nyxluna.ca • www.nyxluna.ca
ycle bo Kkeeping Page 34 Hometown St. Thomas • March 2025
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