Business Advantage by Peri Hayes Specializing in small business sole-proprietorships, Pauline Nicholls of Business Advantage is proud to discuss her bookkeeping and tax preparation service. Pauline bought the income tax and bookkeeping business from her stepfather in 2006, as she candidly shares, “He was to train me and help me get started. Unfortunately, we started in January of that year and after meeting all of his income tax clients, he sadly passed away in May of 2006.” Pauline, quoting the slogan which her stepfather established, continues to honour his legacy: “Taking stress out of doing business.” Following her stepfather’s passing, Pauline met Carolyn Beecroft, who offered to assist with Business Advantage for several months. Carolyn was adamant about refusing payment and while she has since passed, the appreciative Pauline treated her to concert experiences during which the pair created lasting memories together. Pauline performed lab work in previous years, crafting dentures. She is also proficient in woodworking and various creative ventures. Pauline has been in the lakeside village for two years and counting and has impressively doubled her business within this time, advancing from two bookkeeping clients to 12 and 200 taxes to 400. “I am not a one-woman show at tax time,” she graciously details. “I have wonderful women who step in to help out, and I am very blessed living a balanced life.” To her clients, Pauline warmly offers, “Whether you’re a small business owner or want help with your personal taxes, my job is helping you keep every dollar in your pocket. I take the time to make sure we have utilized every deduction the government allows.”
Pauline also prioritizes meeting in person and building trust with her valued clientele. She is eager to support the success of entrepreneurs in an array of fields, including construction, interior decoration, massage therapy and more. Pauline encourages those beginning in business to continue believing in themselves: “Never give up!” As a woman in business, Pauline thoughtfully expresses, “Bless the women striving to do what they love and what makes them happy! Always communicate with integrity. If you are starting out, don’t be afraid to say, ‘That’s a great question. I am not 100% sure I know the correct answer, but I would be happy to look into that for you.’ Treat others the way you want to be treated, and when doing business — and in life — you will make all kinds of connections. I have had a referral program for 19 years and it is the highest compliment in business. I give discounts for referrals, and track each new client.” Passionate about being an active contributor and connecting with her community, Pauline concludes with the following sentiment: “Live, love, laugh lots and keep smiling -- you just might make someone’s day!” With inquiries, connect with Pauline through the businessadvantage.ca website.
Locally Owned and Operated
519 631-5450 StThomasRentAll.com
Page 8 Port Stanley Villager • March 2025
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