GROWING THE GOODNESS
An Example of Partnership: The California Manufacturers and Technology Association As a global brand and grower-owned cooperative, Blue Diamond has a long history of building robust networks and partnerships with other organizations and businesses in the industry. These relationships establish us as an industry leader in both agriculture and business. A key part of that leadership is our participation in and membership of industry associations, which are organizations that provide advocacy, coalition building, information-sharing, and leadership for their members. Blue Diamond belongs to several associations, all of which play an important role in our business and the ability to leverage the united voice of the industry at the state and federal levels. The California Manufacturers and Technology Association (CMTA) is one of the associations Blue Diamond has partnered with. CMTA works to create and enhance a strong business climate for California’s manufacturers, processors and technology-based companies. The organization has worked with the state government to develop balanced laws, effective regulations and sound public policies that stimulate economic growth and create new jobs while also safeguarding the state’s environmental resources. Since Blue Diamond joined CMTA, the association has helped to increase Blue Diamond Growers ’ brand visibility and has helped to safeguard our operations through effective advocacy here in California.
In August, Blue Diamond ’s Vice President of Manufacturing, Jeff Hatfield, joined CMTA President and CEO, Lance Hastings, in an on-air interview with Fox 40 to discuss manufacturing at Blue Diamond . That same month, CMTA Communications Vice President, Ananda Rochita, toured Blue Diamond grower Mike Doherty’s farm, learning more about the almond growing process and featuring Doherty and Blue Diamond on CMTA social media to highlight the manufacturing side of the almond industry.
In August, Hatfield joined CMTA’s Lance Hastings in an on- air interview with Fox 40 to discuss manufacturing at Blue Diamond.
CMTA’s Ananda Rochita, toured Doherty’s farm in August, learning more about the almond growing process, featuring Doherty on CMTA’s social media pages. Photo credit: Jake Sonke
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ALMOND FACTS
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