To drive this growth, we have a new Executive Leadership team in place with some familiar faces but also some new leaders. Because what worked in the past is not what will work in the future. To create a bigger, better, stronger Blue Diamond , we needed some new talent with specific skill sets.
Our two newest leaders are Carmen Bourgaize and Tony Laurenzana and I’m thrilled to have them both on board. Carmen brings 20 years of food service experience getting products anywhere and everywhere that consumers eat and shop. And Tony’s expertise in identifying prospective partners, and global markets that are ripe for growth, so we can expand our international footprint will be key to our growth strategy. At the Annual Meeting, I sat down with three other leaders, our Chief Growth Officer, Raj Joshi; COO/CFO Dean LaVallee and your VP of Member Relations, Mel Machado to discuss some details behind our strategic growth plan.
We discussed our five core initiatives along with goals and progress in each:
Strengthening our Value-Added Business — Almond Breeze is the #1 almondmilk brand in the U.S. and is growing dominance around the world, especially in South Korea and Brazil. Blue Diamond is also the #1 snack almond brand in the U.S. and we remain fiercely competitive. But right now, we are only in less than 20% of households throughout the country, so we have a lot of runway left. Our goal is to bring in more consumers and increase household share by making our brands top of mind through great advertising and innovative retail placement.
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NOVEMBER–DECEMBER 2023
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