“The other area of research was conducted through audience surveys,” Speirs stated. “For patrons attending arts events in their communities, volunteers would survey how far they traveled and what expenses aside from ticket prices were incurred.” From that data, Arts South Dakota was able to determine the state-wide average attendee dollar amount spent per arts event, which was $35.79 a person. The next step was to identify how out of town visitors influence the amount they spend attending arts events. For non-locals, the average attendee dollar
amount spent was $74.14. Not only was the study able to conclude the average spent at the events, but it also recorded total attendance. Speirs shares the volunteers identified the number of visitors who traveled from another county or up to 100 miles away. “This study gives you a clear picture of the significance of tourism as it relates to art experiences and the significance of people traveling to experience arts in your community,” he added.
Made with FlippingBook Online newsletter maker