CULTURE + ENTERTAINMENT
Gone are the days of thinking outside the box. In Box Elder, the action is happening inside it. The Box Elder Events Center , or “ The Box ,” is the Midwest’s newest state-of-the-art facility serving as the backdrop for events of all shapes and sizes on the outskirts of Rapid City and Box Elder. “We want to provide a world-class event venue for whatever event you want to host,” said general manager Adam Patton .
“We’re essentially an empty box,” he continued.
The Box boasts over 60,000 square feet of versatile space, catering to everything from intimate gatherings to large athletic tournaments. The building is complemented with sleek, modern architecture with escalated ceilings and flexible spaces. The Box features not one, but two main event areas: the Ellsworth Salon and the Lancer Ballroom . “The Ellsworth is our largest space, it’s big enough for three full-size basketball courts or four full volleyball courts,” explained Patton. The 22,000-square-foot ballroom is multifaceted, ready to accommodate large-scale conferences, trade shows, or galas for up to over 3,000 people.
THE BUSINESS ISSUE february 2024
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