April 2024

Bringing Fairy Tales to Life

Simply ever after entertainment

For many children, the magic of fairy tales is confined to books. But for kids in South Dakota, a locally owned company is literally bringing storybook magic to life. Simply Ever After Entertainment , headquartered in Sioux Falls, takes that magic a step further, transforming dreams into reality by bringing beloved characters to parties and events. Founded in 2015 by Lindsay Lindaman , Simply Ever After has become a cherished part of the community and the business owner's life.

brought me the idea after hearing about it on the radio, I thought, ‘Could I do this?’” shared Lindaman. Lindaman has always been passionate about reading and storytelling throughout her life, so this venture was right up her alley. “I started researching costumes and wigs right away,” said Lindaman. “Simply Ever After was created on a whim, but it became something special.” Simply Ever After Entertainment has a set goal of bringing joy to children and their parents, as well as teaching them the lessons of fairy tales and superheroes: To be kind and have courage.

“I’ve always been a creative theater- type person, and when a friend

Written by Gabby Sudenga + Photos by John Snyder

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