Wall Drug signs, she felt well equipped for this new venture. Kianna Binger Meet the creative
Kianna Binger was frustrated with trying to find reliable cleaners for her and her husband Shane’s property management company, Trailhound Cabin Co. Seeing an opportunity to not only meet her own needs, but also leave a lasting mark on her community, Kianna started Lemon Fresh Cleaners in 2022. When the Rapid City business took off faster than she could have imagined, Kianna had the idea to open the business up to franchise. “We were getting new quote requests every day,” said Kianna. “People were asking ‘Do you travel to Philip?’ and, ‘When are you coming to Aberdeen?’” Kianna graduated with honors from South Dakota State University in 2016 with a degree in entrepreneurial studies and the dream of opening her own business.
Kianna hired a consultant to learn about the ins and outs of professional cleaning and conducted intensive research to find the absolute “zest” products. Next, she and Shane took responsibility for the different parts of the business—Shane would handle the logistics, while Kianna would be in charge of HR, advertising, and quality control. With a mission of empowering women, creating clean, safe homes, and giving back to the community, Kianna says she’s never felt so “on- fire” about a project before. “Lemon Fresh Cleaners is more than a cleaning service; it's a catalyst for positive change,” she shared. Read more about Kianna, her vision to empower women, and the work she does behind the scenes for Lemon Fresh Cleaners.
With 10 years of advertising experience, plus a childhood of her parents hand-painting the iconic
Written by Greta Smith & photos by John Snyder
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