CULTURE + ENTERTAINMENT
This also gave Tin Lizzie a leg up, he says, to treat first-time and loyal guests. “Having quality rooms is important to us because we have a lot of high rollers, and we want to be able to give them a really nice experience,” said Pritchett. During the completion of Four Points is also when Tin Lizzie became part of the Liv Hospitality umbrella. To follow suit with updates and forward thinking, the team says they thought about current and future patrons when evaluating the state of the full service casino. “We had to open up that pipeline to make sure we had new players we were introducing to our product, and that was part of the impetus behind actually getting the entire casino floor renovated and becoming a little more modern,” said Pritchett. This was done by making it “more attractive” by changing the music, smells, and environment to appeal to a wider demographic. “There's a lot of different options for different types of gamblers within the casino, from slot machines and video poker to live action table games,” said Pritchett.
THE BUSINESS ISSUE february 2025
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