SUDOKU (SOLUTION ON PG. 4) Take a Break!
Past Client Speaks Out
Hi Terry,
It’s been almost three years since you guided me through the process of selling my stores, and I’ve had a chance to think about life after the sale So, I thought I’d touch base and share a few thoughts about it all, which I hope you can pass along to others who may be contemplating selling their convenience stores. When we first talked in 2018, I was caught up in the rat race of the business as I tried to keep the stores staffed with an ever-increasing shortage of workers and struggled to keep up with the large chains. I was also faced with the staggering cost of state and federal regulations relative to the dispensing of fuel and credit card processing that would add hundreds of thousands of dollars of expense and do nothing to enhance sales volumes. But even though I felt like I was doing everything a prudent petroleum marketer should do, as did my dad and his dad did before him, I always had that nagging fear that a big chain store would come in and take my business, negating everything I worked for. You may recall that I talked myself into believing that since I was the local guy, the guy who was a member of the local chamber of commerce who volunteered for the local fund drives and contributed to the schools and churches, that my customers were loyal — and they’d stick with me. Those thoughts made it possible for me to sleep better at night, until the big guys built their first “mega-battleship” store in my hometown. I watched my volumes shrink, along with my customer base. I’d drive by and see MY customers at the big chain store. The loyalties that my dad and grandfather enjoyed were no longer a part of the new demographic of customers. Fortunately, when I finally pulled my head out of the sand, I had you there to market my company, find the best-suited buyer for my stores, and lead me through the process of selling my stores. Terry, since I’ve gone through this process of selling my business, I have experienced all the mental and emotional gymnastics of making the decision as to whether or not I should sell my business. If someone is struggling with the same issue, I would be happy to discuss my situation with them if it would help them decide on their best course of action regarding selling their convenience stores. Please have them email me at John@BaltusOil.com , and I can share with them my story about before I sold and how I sold as well as the process of selling and my life after selling.
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Sincerely,
John Baltus Baltus Oil
BATS BROOMSTICK CEMETERY CREEPY
GRAVE HALLOWEEN HARVEST MAZE
MONSTER SCARECROW SKELETON TREATS
3
800.805.9575
WWW.TERRYMONROE.COM
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