For the Soukkeo and Kitilach clans, family is everything. From Houan’s work in the kitchen, to Phonthep’s drink creation, to Ruth’s nephew, Nathan , who helps out at the restaurant, all hands are involved. “That’s why we wanted to open this restaurant,” said Ruth. “Food is how we get together and how we bond, and we wanted to share all of that.” Seuk agreed: “In our culture, family is important, and we are always together.” Even the name of the restaurant was Ruth’s son Nirandon’s creation. “Thai” stands for Southeast Asian food, while “10” stands for the best rating on a scale of one to 10. Beyond that, Ruth explained that Thai10 is a play on words because it sounds like “titan.” “In our culture he is a giant, a guardian, and protector,” she said, gesturing to the green creature gracing the front door.
“My husband & I are very hands-on, so you’ll see us around, whether it’s at the store or here. We're very involved & very family-oriented.” -Ruth Kitilach
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