demand is still there.” Echoing Eyler’s
expensive and more costly to produce, so they will cater to a small audience of wealthy people. “That market will continue to exist, but to be realistic, if a lot of brands are competing for that segment, there’s
comment, Coleman says, “One thing I can say with confidence is the consumer base is never going away. There will always be demand.” She points to the tenacity of the business owners as another major asset. “I think the severe challenges with getting licensed means those who have made it this far are strong, determined people,” Coleman says. Also, she adds, “Our organization’s mission is sustainable rural economic
going to be a lot of winners and losers,” Goldstein says.
Goldstein notes that California and Sonoma County have reputations as high-quality places that grow some of the world’s best cannabis. “In the future when we have national legalization and even international trade, California growers will have opportunities
The anticipated tax-revenue boon from cannabis legalization was a hazy notion at best, industry watchdogs say.
development. We’re not interested in large-scale production; we’re interested in craft production.” Along those lines, Goldstein says, “I think there is and will continue to be a market for local artisanal product, just as there is for craft beer or vegetables you buy at the farmers market.” The challenge is that it’s a smaller part of the market, the UC Davis economist says. Craft products made locally are more
to export their cannabis to other places that place a premium on weed that comes from Sonoma County, just as they do on Sonoma County wine,” Goldstein says. g
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