On the Move
his role, Greig leads the marketing and communications teams, driving strategic campaigns that amplify RCU’s products and services, while ensuring consistent messaging across corporate and member communications, public relations, marketing and social media. Greig is a seasoned marketing executive with over 30 years of experience in building brand value, driving growth and developing high-performing teams, the announcement said. Previously, as vice president of global marketing at Visa Inc., Greig led key global marketing initiatives across more than 200 countries, including Olympics and FIFA sponsorships and cross-border marketing. He has also led marketing teams at fintech companies, including Fundbox and One Financial, and helped build some of the best known beer brands, including Heineken, Newcastle Brown Ale, Foster’s and Beck’s. “I’m confident that Steve’s proven track record of strategic leadership will help continue to amplify our brand and reflect the purpose, values and service excellence that define RCU,” said Mishel Kaufman, RCU’s chief operating and risk officer. “We look forward to the innovation and insight he brings to this role.” Greig holds a master’s degree in marketing from Strathclyde Business School in Glasgow, Scotland, and an MA Hons degree in history/ European studies from the University of Dundee in Dundee, Scotland. He grew up in Edinburgh, Scotland, and now resides in San Rafael with his family. He enjoys fly fishing, music, films and spending time outdoors. 4 Board members join Wine Road Wine Road, an association of wineries and lodgings in Northern Sonoma County, just announced the election of six new members to its board of directors—one of the largest board transitions in the organization’s recent history. “Typically electing just two new members per term, this year’s changes reflect a unique and exciting chapter for Wine Road, bringing fresh perspectives and renewed energy to its mission of promoting Northern Sonoma County as a world-class wine destination,” the association said in the announcement. The newly elected board members are:
4 Roche+Roche marks 20th year Roche+Roche, a Sonoma-based landscape architecture firm, is
• Julie Pedroncelli St. John , president Pedroncelli Winery, a third-generation member of one of Sonoma County’s longstanding Italian winemaking families. • Mari Pagan , hospitality
celebrating 20 years in business.
top right: Nancy, left, and Dave Roche, front, and their team.
Julie Pedroncelli
The five-person firm specializes in custom rural residential estates, wineries and small hotels—primarily in Sonoma and Napa counties. In its 20 years, Roche+Roche has served over 300 clients, been published 65 times, and been recognized with 10 American Society of Landscape Architects (ASLA) design awards, the company said in an announcement. Principals Nancy and Dave Roche have each presented at the annual meeting of the ASLA and served on other professional boards and juries. “After 20 years each in landscape careers working for other talented landscape contractors, designers and architects, and having confirmed through travels and a few ’side projects’ that their esthetics were aligned, Nancy and Dave Roche made the decision in 2005 to create something of their own,” the company detailed in the announcement. “It’s a decision they’ve never regretted.” According to the firm, Roche+Roche creates quiet landscapes “of subtle beauty,” designed to enhance the restorative effect of a subtly shifting natural environment, a phenomenon known as “soft fascination.” They practice a mantra of “unify…simplify…amplify, editing out the unnecessary and celebrating the distinctive and powerful.” The firm relishes the challenges of designing in a changing climate, becoming expert in fire-resilient design, water-wise planting and irrigation, and regenerative farming. More information at rocheandroche.com.
director, Dry Creek Vineyard, who brings a strong background in guest experience to the board. • Mounts Family Winery co-owner Lana Mounts, a fourth-generation grower and vintner, Lana brings a deep connection to the land and a passion for producing estate-grown wines that reflect the character of Dry Creek Valley. • Alexis Kandanes , tasting room manager at Gary Farrell Winery, known for its vineyard-driven pinot noir and chardonnay. • Janae Franicevic , owner of Sunce Winery, known for small-lot, limited-production wines. • Hotel La Rose
General Manager Tom Buckley , who brings hospitality insight to the board. … In addition to the new board members, Wine Road also held its annual executive board election last week. The executive board is: Julie Pedroncelli St. John (president), Mari
Janae Franicevic
Tom Buckley
Pagan (vice president), Helen Sharrocks (secretary), Katie Ambrosi (treasurer) and Aaron Krug (lodging representative). The Wine Road Board is made up of eight winery representatives and three lodging representatives, each serving a three-year term beginning in April. Continuing on the board are: Helen Sharrocks, Balletto Vineyards; Katie Ambrosi, Wilson Artisan Wines; Aaron Krug, Best Western Dry Creek Inn & The Lodge at Healdsburg; Harry Wetzel, Alexander Valley Vineyards; Dan Christensen, the Geyserville Inn.
4 Greig joins RCU marketing and communications
Steve Greig has joined Redwood Credit Union (RCU) as senior vice president of marketing and communications, the financial institution announced recently. In
Steve Greig
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