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Innovation and collaboration share link Breakthrough solutions to complex problems can be found through focused efforts, and looking outside the firm for ideas.
By LIISA ANDREASSEN Correspondent
improve their processes and the results they achieve. His recent publications, Agile Innovation , The Innovation Master Plan , and Permanent Innova- tion , are recognized as three of the leading innova- tion books issued in the last five years. “Working together in carefully designed and man- aged workshops, people can solve complex prob- lems and create breakthrough solutions in a frac- tion of the time,” Morris says. TIPS FOR INNOVATION IMPLEMENTATION. Here is a sampling of suggestions fromMorris on how to help your or- ganization plan creatively, productively, and how to make innovation a reality: ❚ ❚ Study. Innovation is a big topic. Read, re-read and then get inspired to make your own list of innova- tion initiatives. Start working on them. ❚ ❚ Evaluate and compare. What have your innova- tions looked like over the past five years? Detail them and then compare to your competitors. Where have they done better? Where have you done better? ❚ ❚ Conduct a detailed audit of your own firm’s in- novation methodology. Assemble a diverse team and conduct an audit as a workshop. Solicit ideas for See INNOVATION, page 8
I n today’s business environment, the link be- tween innovation and collaboration is becom- ing more apparent, and for a healthy bottom line, more important. Perhaps no one understands this more than Langdon Morris, CEO of Innovation Labs LLC (Walnut Creek, CA), who spoke at last year’s Hot Firm and A/E Industry Awards confer- ence hosted by Zweig Group. “Working together in carefully designed and managed workshops, people can solve complex problems and create breakthrough solutions in a fraction of the time.” Morris, an author and scholar whose client list in- cludes NASA and the American Heart Associa- tion, is recognized as one the world’s leading think- ers and consultants on innovation. His ground- breaking work has been adopted by corporations and universities across the world as they seek to
Langdon Morris, CEO, Innovation Labs LLC
THE ZWEIG LETTER February 29, 2016, ISSUE 1141
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