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TRANSACT IONS WATERLEAU GROUP ACQUIRES ECOVATION AND KROFTA TECHNOLOGIES Waterleau Group , a leading global provider of energy recovery and water, air and waste treatment, has completed the acquisition of the anaerobic biological wastewater treatment plant design-build business of Ecovation and the membership interests of Krofta Technologies and their DAF technology from Ecolab. With the acquisitions, Waterleau Group brings a 35-plus year legacy and track record of successful global wastewater and water engagements with some of the world’s largest food and beverage brands to the North American market. “With the acquisitions of Ecovation and Krofta, Waterleau USA offers the North American market the best technology people armed with years of industry smarts, backed up with an in-house portfolio of technologies that can be combined in an optimal way to meet almost any environmental wastewater need,” said Willy Gils, president of Waterleau USA. “Our speed to design-build and flexibility within our technology portfolio offers a true custom-tailored solution for the most challenging applications. This results in efficient, reliable, and on-time engagements that reduce the overall water footprint, turn waste water to process water, create opportunities for green fuel, optimize treatment systems, all helping to reduce plant downtime and increase capacity.”

Ecovation is a key-player in water and wastewater treatment. Ecovation’s technology portfolio includes turn-key solutions for aerobic and anaerobic biological wastewater treatment, integrating the complete treatment process. Ecovation’s access to Waterleau Group’s portfolio of environmental technologies and services will allow the new organization of Waterleau USA to expand its range of treatment solutions and strengthen its position in the North American market. Krofta, founded in 1953 and based in Dalton Massachusetts, designs and supplies DAF clarifiers for wastewater treatment and liquid- solid separation. Krofta is a world leader in DAF technology with more than 3,500 installations running successfully around the world. “This acquisition is a new milestone for the Waterleau Group as we continue to execute on our strategic growth plan,” said Bart Goedseels, CEO of Waterleau Group. “The additions of Ecovation and Krofta combined with the 2015 acquisitions of IBH Waste-to-Energy Engineering Consultants and Kary-Planqua, the Germany based water, wastewater and biomass treatment solutions provider, provides our customers access to a global portfolio of complementary and proprietary technology in all fields of environmental protection: water, air, waste treatment and energy recovery.”

MARK ZWEIG, from page 1

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someone who will work their tail off. And you need someone who wants to be success- ful, needs to be successful. Notice I didn’t talk about degrees and years of experience? That’s because those things don’t mean squat if the person doesn’t have those other qualities, which, quite frankly, are much more important! 2)Put the person in the right spot on the organization chart. That means that he or she (whoever heads up marketing), reports to the president or CEO of the company. They don’t report to a group, they don’t report to a committee, and they don’t report to anyone who isn’t the one who can allocate resources and kick ass and make things happen in the organization. This is essential, because if your marketing person is going to get anything done they will be CHANGING things inside the organization. That will ruffle feathers. Those whose feathers get ruffled will be obstructing change. Someone will probably have to confront them. 3)Show what is getting done marketing-wise. This means constant and continuous reporting of leads, sales, new clients, new jobs, new prospects, backlog, web hits, press mentions, and about a hundred OTHER things that show something is happening mar- keting-wise. It has to go out to everyone in the firm – NOT just the owners and manag- ers – so everyone can see what’s happening that’s good and bad and support the firm’s marketing efforts as best they can. That’s what it’s about – getting everyone involved! 4)While everything we do marketing-wise is a team effort, don’t forget to recog- nize and promote the very specific contributions of your top marketing person and other marketing team members. I think sometimes firm principals are actu- ally AFRAID to do this, that the professional and technical staff may complain or feel slighted if they aren’t the ones in the constant limelight. It’s BS, though. The marketing people need some love, too – some PDA (public displays of affection!). Give it to them – if you don’t, someone else will! Doing these four things will help elevate the importance of marketing in your firm, and that’s going to help marketing get more done for you. Trust me – I know! MARK ZWEIG is Zweig Group’s founder and CEO. Contact him at mzweig@zweiggroup.com.

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THE ZWEIG LETTER May 16, 2016, ISSUE 1152

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