The Culture of Philanthropy 1
In a discussion between Luis Camnitzer and Pierre Restany in the Museum of Fine arts in Havana, Restany explained how postmodern art and culture work. Hi gave the audience the following example: Four people meet in an office in New York. They are a collector/Money guy, a gallerist/ art dealer, a journalist/art critic, and Johnny, an unknown artist. The Money guy offers them a deal to make some money, and they agree. Here is the scheme. He pays the art dealer for the gallery space and the event organization, the journalist for spreading the word in the media, and Johnny for making some artwork. Five years later, the Money guy, the owner of Johnny’s artworks. He sells those artworks to the secondary market or a museum's collections through the gallery. The gallerist takes a good commission, and the Money guy makes a 3000% profit. The journalist/art critic sells hundreds of thousands of books with the history and art theory of the artist he discovered. The artist Johnny has a house in the Hamptons with a drinking shack and is walking on the street as a legend. Twente
1 Philanthropy, charity, and non-profit is used in this text with similar meaning.
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