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O ’ N E A L I N C .
Celebrating ‘The Apostrophe’
2015
No. 3 Hot Firm takes Third Place for External Newsletters with publication that aims to affirm its place as thought leader, industry expert.
By LIISA ANDREASSEN Correspondent
R ecognizing that people are bombarded with information on a dai- ly basis was one of the driving forces behind the design of “The Apostrophe,” an external newsletter designed by the team at O’Neal Inc. (Greenville, SC), a 285-person industrial engineering and construc- tion company. Another driving force was a platform that would serve to build solid relationships. That’s what won them Third Place in the External Newsletter category in Zweig Group’s 2015 Marketing Excel- lence Awards. “We realize that people are inundated with information and content every day, and we focused on developing a piece that provided unique and valuable content and insight.”
BUILDING OUTSIDE AWARENESS. The goal in developing “The Apostrophe” as an external newsletter was to estab- lish and position O’Neal as a thought leader and in- dustry expert. “We use ‘The Apostrophe’ to provide relevant industry information and knowledge to our existing and target clients and help our prospects and customers main- tain a pulse on industry trends and activity,” says Bri- an Gallagher, director of marketing.
Brian Gallagher, Director of Marketing, O’Neal.
Through the distribution of “The Apostrophe,” O’Neal wanted to develop a platform to talk about its proj- ects, project delivery systems, advancing technology and processes, and recognition. “We realize that people are inundated with information and content every day, and we focused on developing a piece that provided unique and valuable content and insight,” Gallagher says. The target audience for this piece is senior management and director- level personnel focused on manufacturing, operations, and economic development and site-selection professionals. The intended message of “The Apostrophe” is that O’Neal is a leader in capital project delivery for the industrial manufacturing, process chemical, and pharmaceutical industries. “We are using unique processes, innovative techniques and programs to allow us to provide a more efficient and effective experience for our clients, which allows us to establish an equally beneficial relationship between ourselves and our clients,” Gallagher says. The team at O’Neal keeps tabs on the industry’s pulse and economic
See O’NEAL , page 10
The Apostrophe.
THE ZWEIG LETTER AUGUST 17, 2015, ISSUE 1116
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