Top tips for an effective leaflet campaign
Make an impact You only have seconds tomake an impact before you are assigned to the dustbin so it’s essential you achieve stand-out on the doormat whether it’s an eye-catching headline, free offer, memorable design or unusual shape.
Be sensational Think about appealing to all five senses with your creative tomake it morememorable. Engaging the senses through touch, taste, sight, sound and smell will help to create more emotive connections and a more interactive brand experience.
Keep it simple You should leave the recipient in no doubt what your brand is and what it is you’re offering, so you need to keep themessage clear, simple and compelling. If you try to convey too many messages, you wont achieve cut-through or get the best results.
Get them to take action When you include a call to action, be very clear about what youwant the recipient to do next. Give a precise deadline for customers to respond by andmake it obvious how youwant themto respond, whether it’s to visit your store, go online or give you a call. For more information and advice on creating leaflet campaigns give our doordrop teama call today
Make it desirable One of the best ways to boost
on 01628 816611 or email leafletdrop@whistl.co.uk
response is to include an incentive like amoney-off promotion, discount code or information that will be of value and retained by the recipient. Giving the consumer a reward for looking at your leaflet will ultimately help increase sales and brand recall.
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Whistl Magazine • Summer 2018
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