1119

ON THE MOVE RETTEW ANNOUNCES 8 NEW SHAREHOLDERS RETTEW (Lancaster, PA) has announced the addition of eight new shareholders to its ownership ranks. “As our business continues to grow, we need the right people to help us make decisions for the future,” said Mark Lauriello, RETTEW’s president. “Each of these individuals exemplifies the strong work ethic, leadership qualities and team building attitude to help bring our firm to the next level.” RETTEW selects shareholders on the basis of contributions to the firm’s growth and profitability, embracing entrepreneurialism and living out the firm’s brand and core values. Many of these shareholders were men- tored through RETTEW’s associate’s program. Jeffrey Case: RETTEW’s director of transportation engineering work- ing mainly from the firm’s Lancaster, Pennsylvania, office. Case has nearly 30 years of engineering and project management experience and is a licensed professional engineer as well as a member of the American Society of Highway Engineers and the American Society of Civil Engineers. John Doughty: Director of RETTEW’s survey group, Doughty has more than 35 years of experience in the surveying field. He is a li- censed land surveyor in five states and has been regularly involved in professional surveying associations. Matthew King: King’s responsibilities as a client account manager at RETTEW follow his more than 20 years of experience in environmental investigations and commercial drilling.

Luke Lazar: Lazar leads RETTEW’s safety consulting group in a di- rector role, with more than 20 years of experience in providing safety education and consulting, in addition to industrial hygiene services. He holds numerous safety certifications, including designation as a board certified safety professional and as an authorized construction industry outreach trainer. Scott MacNair: MacNair is RETTEW’s chief financial officer. He brings 20 years of experience leading accounting operations to the role, which he filled beginning in 2013. Anthony Mazzatesta: A senior program manager on RETTEW’s client account management team, Mazzatesta began his career at RETTEW in 2010 with 12 years of prior experience in engineering and management. Jason Wert: Wert joined the firm in 2012 as a senior technical engi- neer in RETTEW’s Energy and Environmental Engineering. Craig West: West began his career at RETTEW in 2003. He is a group manager in RETTEW’s survey division, and has more than 20 years of experience in the field. These eight new shareholders join RETTEW’s current 18 shareholders. RETTEW is led by a board of directors, and ownership is divided be- tween shareholders and employees as part of an employee stock own- ership plan. RETTEW, ranked on Engineering News-Record ’s 2015 list of top design firms, began providing civil engineering and surveying services in 1969. RETTEW has more than 350 employees and 10 offices. BUSINESS PUBL I C RELAT IONS MEANS U T T R A I N I N G I S L A C K I N G

KELLY THOMPSON , from page 9

through outlets such as traditional media relations, community organization involvement, and social media engagement. With persistence, strong relationship building and dedicated atten- tion, it will build your brand in a way that no other marketing tool can. “While a strong public relations and advertising campaign can spread your message, your brand emerges from everything your firm does.” Branding. Your brand is who you are. Brand is the reason why Leatherman is top-of-mind when you think of a multi-tool. While a strong public relations and advertising campaign can spread your message, your brand emerges from everything your firm does. And, while many firms think they own their brand, it’s in fact owned by [potential] clients. Sure, you can in- fluence your brand. That’s where your advertising, research and public relations research can help. The strongest of brands use research to determine their clients’ needs and let their values, mission and vision define the brand’s position. As part of your marketing strategy, you will no doubt benefit from using all of these tools. But if/when it comes time to prioritize, make sure you know which tool is best suited for what you are trying to accomplish. You wouldn’t whip out a screwdriver when you need a saw, and you surely wouldn’t spend money on advertising when PR will do just fine. KELLY THOMPSON is marketing communications manager at Little (Charlotte, NC). Contact her at kthompson@littleonline.com.

93 PERCENT of business leaders indicate that PR is just as important to their firms as other forms of communication. 59 PERCENT of business leaders say that their companies have hired recent MBA graduates. Only four in 10 find these graduates to be extremely strong in building and protecting the company’s reputation and credibility. 98 PERCENT of business leaders agree that existing MBA programs lack necessary instruction on corporate communication and reputation management strategy.

Source: PRSA.org

THE ZWEIG LETTER SEPTEMBER 14, 2015, ISSUE 1119

Made with FlippingBook Annual report