Mark Andy Hosts Digital Series HD Preview Event
Building on its recent Digital Series HD debut, Mark Andy held a preview event of the hybrid label press in San Diego, California, on March 14 at the company’s Digital Technology Center. The facility is the press manufacturer’s “digital hub”, where engi- neers who specialize in inkjet, workflow, and pro- gramming have been based the past 7 years to support new product development on the digital side of the business. The attendee pool of the true hybrid press preview consisted of label business owners from the Califor- nia area, as well as industry-members attending the annual TLMI Converter Meeting earlier in the week. Attendees received an exclusive sneak peek of the press prior to this week’s global launch and enjoyed networking opportunities with other converters and Mark Andy specialists. Print Demonstration The event included a print demonstration led by Mark Andy’s West Coast Digital Sales Manager, Ralph Boer. Print Technician, Joel Panhorst, ran 17 SKUs on 3 unique substrates — clear PP, white BOPP, and an estate paper in under 14 minutes.All jobs were print- ed at full speed of 240 fpm and used Extended
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Gamut printing at Mark Andy’s UV inkjet quality stan- dard of 1200 dpi. Additionally, a job made use of a flexo station di- rectly following the digital print engine to apply a metallic f lexographic spot that cannot be repro- duced digitally. This deck was then used to apply a varnish to a subsequent job with rapid changeover. Attendees at the Mark Andy Digital Preview Event witnessed a print demonstration on several unique substrates.
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