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ON THE MOVE INTERMATIC ANNOUNCES APPOINTMENTS FOR DIRECTOR OF SALES FOR ELECTRICAL DISTRIBUTION AND SENIOR MARKETING MANAGER Intermatic Incorporated , a leader in energy management solutions, announced two appointments that will help facilitate implementation of the company’s global growth strategy and expanding digital platform. “ Steven French is now director of sales for Electrical Distribution,” announced Michael Bartindale, vice president of sales for Intermatic and its global brands, including Grässlin controls. “His new role includes responsibility for national accounts, U.S. sales in electrical distribution, and our expanding application sales specialist team that supports specifiers and facility managers. This change will integrate the team serving the U.S. for our electrical controls products. In addition, we have reorganized into three sales regions under Steven to ensure we are meeting the needs of all our customers throughout the U.S. to enable us to better coordinate our support.” French served most recently as director of sales for the southern U.S. region and has been with Intermatic for eight years. The role change will allow Bartindale to focus on further building Intermatic’s business in Europe across the Americas, including Mexico and Brazil. Intermatic is expanding its Mexico City sales

team and business development activities. In the company’s marketing function, Mindy Greenlee was appointed senior marketing manager for the company’s digital programs worldwide. “Research shows that contractors all over the world are relying more and more on their smartphones, tablets and computers to research products online before making a purchase at their local distributor. We’re staying ahead of the curve by supplying our customers with the information they need through a robust social media and web-based platform,” said Liz Jacobs, vice president of marketing for Intermatic. “For the past several years, we’ve been investing in the digital tools needed to reach contractors and electrical installers in the manner that they’ve told us is most productive and efficient for them – through Facebook, Twitter, YouTube, LinkedIn and our website,” explained Jacobs. “Our focus on building a more comprehensive and accessible digital library of product resources will better serve contractors and our sales agents.” Greenlee’s team will also focus on Grässlin control products, which are popular throughout Europe, South America, and Asia, and now in parts of India as well. Greenlee has been with Intermatic for two years, serving most recently

as manager of creative services. PPG ANNOUNCES EXECUTIVE APPOINTMENT PPG announced that Adriana Macouzet , currently general manager, Latin America North, has been appointed vice president, Latin America, and general manager, protective and marine coatings, Latin America. Macouzet will provide regional leadership for Latin America overall, excluding PPG Comex, and have direct accountability for the PMC business in the region. After joining PPG as a paint formulator in Mexico in 1984, Macouzet advanced through automotive coatings roles in pretreatment, operations planning, and sales and marketing before moving to Argentina in 1995 to develop new business in Latin America South. She returned to Mexico in 1998 as account manager for Ford and General Motors before being named sales and marketing manager, automotive coatings, Latin America, in 2005. Macouzet was named director, automotive and industrial coatings, Mexico, in 2008 and then general manager, automotive coatings, Mexico, before moving into her current role in 2012. A native of Mexico, Macouzet earned a chemical engineering degree from La Salle University, Mexico City, and a business administration degree from Michigan State University.

TED MAZIEJKA, from page 11

If you are worried that your second and third tier might not do what’s needed to ensure success, have them create a business plan. In a recent strategic planning exercise in which we engaged 19 new leaders, both second and third tier, we challenged all of them to provide the following in six pages: ❚ What is my vision for the continued success of the firm? ❚ What do I see as the growth and performance in my area? ❚ What targets of opportunity will I engage to grow my area? ❚ How will I get the firm to participate in my vision? ❚ What will define success? ❚ How will I safeguard the ownership transition, not just for the departing first tier, but for the future sustainability of the firm? These six-page plans set a foundation of success for this particular firm and guided the next year’s vision. The plans were not perfect, but it allowed the first tier to work with these leaders to amplify the ideas that were strong and to assist in those that required tuning. With these plans in place, letting go became easier to do. So as you move into the future, remember what Neil Sedaka said: “Breaking up is hard to do.” Letting go is even harder – unless you embrace, engage, and trust the next tier. TED MAZIEJKA is a Zweig Group financial and management consultant. Contact him at tmaziejka@zweiggroup.com.

senior run the risk of losing the very talent that you want to move into your role. As a senior leader, how participatory are you in cultivating MBWA – management by walking around? Do you really know the staff that works for you? What drives them, nourishes them, and what is their professional passion? For yourself, have you engaged someone who you trust, someone who has no fear of telling you what you need to hear? In a previous article, we highlighted the guys at Pikes Place Fish Market and how they transformed their customers’ experience. Out of that came a simple little book, Fish Philosophy . As a leader, do you and your team embrace these four simple traits: “Choose your attitude! Play! Make their day! Be there, be present!” “As the second- and third-tier leaders take ownership of their new roles, they must have a network that has their back at all times. Lessons and the way they’re learned can have either a positive or a negative impact.”

THE ZWEIG LETTER June 6, 2016, ISSUE 1155

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