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Try going Hollywood The use of video in your recruiting campaign might be what it takes to create buzz for your firm, and in the end, land great employees.
T his summer movie season is going to be pretty unique with several big ones coming out over the next four months. You have a Ghostbusters reboot, X-Men Apocalypse , Independence Day II , and Jason Bourne to name a few. The biggest in my mind is Marvel’s Captain America Civil War . They’ve been teasing this movie for more than a year now. I couldn’t wait to see it and ended up in the theater the first weekend it opened.
Randy Wilburn
and marketing go hand in hand. Now more than ever before, it’s easy to get the word out about a company and what makes them unique. It’s called YouTube! Housing not only one of the biggest and busiest search engines on the web, YouTube has become the go-to site for any and everything. Imagine having your company information indexed and cataloged on YouTube for that next great employee who may be looking for a more engaging place to work! “Now more than ever before, it’s easy to get the word out about a company and what makes them unique. It’s called YouTube!”
The movie studios know how to create a buzz and whet our appetites for their product. They’ve teased us with one trailer after another showing bits and pieces of the movie. This method of storytelling by marketing ensures that the movie studios get the biggest audience possible when the movie premiers. Like the trailer method of storytelling employed by Hollywood, companies in the design industry need to think about how they build momentum for a service, project, and position. This article should serve as a primer for how to create a buzz to attract real talent to your organization. I’ve spent a lot of time with clients working on their branding and marketing efforts. I’ve been telling anyone who will listen that recruiting
See RANDY WILBURN, page 10
THE ZWEIG LETTER June 6, 2016, ISSUE 1155
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