CARIBBEAN MEDIA SUMMIT 2024 AI, MEDIA & JOURNALISM NAVIGATING TODAY
Petra Abbam Responsible AI, BBC
Petra Abbam is Principal Responsible AI Manager at the BBC where she is looking to build a culture of the responsible use of AI across the organisation. In her time at the BBC she has also been a chief of staff, project manager, content producer and distributor and publisher. Petra has also worked across many industries and sectors including publishing, finance, medicine and sports, with roles in software design, project and product management, research, editorial and sales. Petra’s work centres around values of inclusivity, equity and fairness and she is particularly concerned with how these can thrive in a digital society. Petra is a 2018 Clore Leadership Fellow as well as a Fellow of the Royal Society of Arts.
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