1144

ON THE MOVE EMERSON ANNOUNCES LEADERSHIP APPOINTMENT FOR NEWLY-FORMED COMBINED BUSINESS SEG- MENT Emerson announced the appointment of Robert Sharp as executive vice president for its newly-formed, combined Commercial and Resi- dential Solutions business segment announced last year as part of Emerson’s strategic portfolio repositioning of its core businesses. Sharp leads Emerson’s Climate Technologies business, which will become a part of the new Commercial and Residential Solutions business segment. “I have every confidence that Bob will drive in- novation and growth for our newly-combined Commercial and Residential Solutions business segment as we transform Emerson to a more highly-focused portfolio,” said Emerson Chair- man and CEO David Farr. In his new role, Sharp will lead five business groupings within the commercial and residential solutions segment, including: air conditioning, refrigeration, electronics and solutions, sensors and controls, and tools and home products. Sharp joined Emerson in 1996 as a strategic planner at the corporate headquarters in St. Louis, Missouri. He held positions of increasing responsibility at Emerson corporate, including investor relations, profit planning, supply chain, and leading the development and implementa- tion of the company’s Perfect Execution strat- egy, which generates long-term strategic oper- ating plans for all of Emerson’s business units. Sharp also had leadership roles within Emerson Process Management, serving in Minnesota and

Take your advice from Mark Zweig to-go. Listen to this and past editorials from The Zweig Letter via the free TZL Podcast on Stitcher, iTunes and Soundcloud. zweiggroup.com/podcast

abroad across Europe. In 2015, Sharp was ap- pointed executive vice president and business leader for Emerson Climate Technologies. COPT ANNOUNCES STEVE BUDORICK TO SUCCEED ROGER WAESCHE AS PRESIDENT AND CEO COPT today announced that Stephen Budorick will be appointed president and CEO, effective af- ter the company’s May 2016 annual meeting of shareholders. Budorick, who currently serves as COPT’s executive vice president and chief op- erating officer, will succeed Roger Waesche, Jr. “Succession planning has long been a prior- ity for the board and in Steve we have the ideal person with the vision to lead COPT forward,” said Thomas Brady, chairman of COPT’s board of trustees. “I am honored to lead COPT as we advance to our next stage of investment and growth,” said Budorick. “Among office REITs, COPT is differentiated by our unique franchise of oper- ating and developing specialized buildings that serve the U.S. government and high-tech de- fense contractors, including defense informa- tion technology companies, cyber security firms, and other contractors engaged in carrying out critical aspects of national security. Our custom- ers rely on our office buildings to execute their missions in safe, efficient environments and in specific locations. I will continue to work closely with our board and talented team to execute our well-defined strategy to create lasting value for our customers, employees, and shareholders.”

1200 North College Ave. Fayetteville, AR 72703 Mark Zweig | Publisher mzweig@zweiggroup.com Richard Massey | Managing Editor rmassey@zweiggroup.com Christina Zweig | Contributing Editor christinaz@zweiggroup.com Sara Parkman | Editor and Designer sparkman@zweiggroup.com Megan Halbert | Design Assistant mhalbert@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com Tel: 800-466-6275 Fax: 800-842-1560 Email: info@zweiggroup.com Online: www.thezweigletter.com Twitter: twitter.com/zweigletter Blog: blog.zweiggroup.com

MARK ZWEIG, from page 1

or engineering. They think the marketing budget should be tied to revenue, and that it should decline if revenue declines. No matter what it is, there’s no real marketing expen- ditures or activities. Sure, they’ll call their friend in a client organization if they think it will help win a job, but that’s not the kind of marketing I’m talking about. I’m talking about branding and positioning, doing unique research and publishing it, using direct mail, email, PR, and social media, creating original communications and sharing them with a very targeted audience. Most companies do none of this! Then they sit around and talk about how “word of mouth” is their most effective marketing. No one can give you word of mouth if they don’t try you in the first place! ❚ ❚ The third problem. The owners take their people for granted. If you don’t believe me, pick up an A/E firm’s business plan and read it. Just look at how many references there are – substantive ones – about how they’ll make their firm a great place to work. Unique organizational structure? Structured training program? Open book management? Spe- cial rewards programs tying pay to overall company profits? Rotating board seat for a member of the rank and file? So much of this just ISN’T there. The implicit assumption is they just pay the least they have to so everyone doesn’t just quit and that should be sufficient to keep everyone motivated, engaged, and thrilled about providing outstand- ing client service. Guess what – it won’t be!! You cannot take your people for granted and then expect them to “Wow” all your clients. Just won’t happen!! These three things – not a “lack of capital” or “being a mid-sized firm” – are what kills companies. Fix these three problems – ALL three of them – and you cannot help but be more successful! MARK ZWEIG is Zweig Group’s founder and CEO. Contact him at mzweig@zweiggroup.com.

Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Issued weekly (48 issues/yr.). $475 for one-year subscription, $775 for two-year subscription. Article reprints: For high-quality reprints, including Eprints and NXTprints, please contact The YGS Group at 717-399- 1900, ext. 139, or email TheZweigLetter@ TheYGSGroup.com. © Copyright 2016, Zweig Group. All rights reserved.

THE ZWEIG LETTER March 21, 2016, ISSUE 1144

Made with FlippingBook Annual report