August 2021
DOES YOUR BUSINESS HAVE A HEART LIKE HUDSON’S HAMBURGERS?
The secret to operating a successful business for over 100 years is to keep it simple.
In my home state of Idaho, the oldest restaurant is a hamburger stand called Hudson’s. I’ve included a picture from 1907 when Harley Hudson first opened the business as well as one of yours truly at Hudson’s earlier this month.
everyone from Kim Kardashian to Clint Eastwood, all of whom make it a point to visit the historic location on Sherman Avenue when they’re in town.
Last but not least, your business needs heart. Hudson’s has a heart. My first double cheese was served up to me by a former classmate in Coeur d’Alene, Todd Hudson. He told me that day, whether it was a classmate from school or a stranger from out of town, he simply loved serving people and giving them a smile with the best burger in the world. As some of you know, I’ve been on a plant-based diet for the past three years. I don’t allow that fact to keep me away from Hudson’s, though. Just this month during a visit to see my family and friends, I dropped into Hudson’s (as I always do) to remind myself of what it takes to keep a business running for 114 years. By the way, the Hudson family likes to tease me about being plant-based, but they still love me. Keys to remember: good at it, like to do it, and profitable at it. Keep it simple and focus on the one thing you’re the best at in the world. Offer a product that is outstanding and consistent. And, finally, make sure your product or company has a heart.
How does a business stay open for 114 years and still continue to thrive? There may be many answers to that question, but I think the best way is by keeping it simple. Ask yourself these questions about your business or product: What are you really good at? What do you like to do? What is most profitable for you to do? In the case of Hudson’s hamburger stand, the answer is simple. A single or a double burger, with cheese or without. That’s it. No french fries, no salads, just hamburgers. Hudson’s, a fifth-generation family business, is good at making hamburgers. They like to serve customers and they are profitable. A soda or a slice of pie are the only other extra items you can add to your order. The burgers are fresh, locally sourced, and ground daily. The second secret is you have to have a product or item people want to buy, and it needs to be high quality and consistent. Hudson’s is open Monday through Saturday for lunch. They’ve extended their hours because the city of Coeur d’Alene is currently one of the fastest-growing areas in America. Having a “Huddy” burger is a “must do” for
-Dave Tester
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Everyone loves back-to-school season because of the shopping spree! Students can get tools they’ll actually use for the entire year while they’re on sale while saving a few extra dollars in the process. But you can get that very same feeling as an entrepreneur, too. Here’s how you can make the most of back-to-school deals this year for your home office. UPGRADE YOUR HOME OFFICE’S AMENITIES. Are you a seltzer water fan? Every year, Amazon almost always has an “Off to College” sale, featuring various products that make dorm life a little bit easier and more convenient. If you want to do the same for your home office, look into a tabletop fridge — or an electric tea kettle, if tea is more your style. Some affordable decor, like wall art or small potted succulents, can spruce up your office without making a mess. If you’re looking to organize your space, consider buying desktop shelves to free up clutter. Then, you won’t have to leave your desk to stay in the zone! LOOK OUT FOR APPLE AND PC SALES! Replacing your current technology can be expensive, but back-to-school sales are the perfect way to spare your wallet. Have an amazing computer already? You can still benefit majorly from staying tuned! During last year’s back-to-school sale, Apple offered 20% off their AppleCare+ service, which gives you two incidents of accidental damage protection every 12 months. Dropped your laptop or spilled coffee on it? They’ll fix it, no questions asked. INVEST IN THE NEW OFFICE CHAIR YOU’VE BEEN WANTING. Don’t sacrifice your posture just because you’re working from home. Whether remote working has turned into a permanent or a part-time solution for your job, you deserve an office chair that can help keep your back straight, preventing pain and slouching. Many big-box stores will be offering sales on office chairs, so take the opportunity to sit in a healthier way today — before the expensive holiday season rolls around! Just because you’re an adult doesn’t mean you can’t have the joy of back-to-school shopping too. We hope you treat yourself to something that’ll make your remote routine even better.
IS YOUR HOME OFFICE MISSING SOMETHING? TOP 3 TIPS TO TAKE ADVANTAGE OF BACK-TO-SCHOOL DEALS
TESTER-
MONIALS Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit GoDaveTester.com for more details.
“In our earlier days, my team bullied me into hiring a professional to ‘secret-shop’ our customer phone-in experience. I thought it would be a waste of money because we had already done phone training, and I was confident that our service standards were top- notch. Regardless, I let my team spend the money, and a week later, I got an email from this guy with a recording of his call and some feedback.
Check out Dave’s new book, “Fearless Communication: How to Energize Your Team for Success on the Phone”
I had to eat some humble pie, and I really didn’t want to. At first, I felt defensive and argumentative, but as I listened to the call, I was forced to acknowledge that this guy was 100% right. So, I hired him on the spot to do some in-depth training for my team, fix the process, and help us be better than ever. And our close rates soared!”
–Shaun Buck CEO, Newsletter Pro
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ADVERTISING ON PODCASTS? Use These 3 Methods to Measure Your Results
If you’re not already advertising on podcasts, you might want to add it to your list of marketing strategies. According to a 2019 survey from Edison Research and Triton Digital, more than half of all Americans have listened to at least one podcast. That’s over 167 million people your company could (and probably should) be targeting. But once you do advertise on a podcast, you’re faced with a different challenge: How do you measure your results? As it turns out, there are quite a few ways to track the bang you’re getting for your buck. Here are just three of them, ranked from the most effective to the least. PIXEL-BASED TRACKING This method requires a true partnership between the podcast and its advertisers. To make it work, the podcast publisher has to install a pixel (a tiny digital tracking and information-gathering tool) through its hosting provider. Then, you have to install one on your website. Together, the pixels will reveal the connection between podcast downloads and visits or conversions on your site.
You get a lot of detailed data with this strategy, but some podcasters may not agree to use pixel- based tracking because of privacy concerns. POST-CHECKOUT SURVEYS This tactic is as old as time. When your customers sign up for your service or buy your product, simply ask them where they heard about you and make sure the podcasts you advertise on are options on the list. You can do this with an online survey or by incorporating it into your live sales process. According to Marketing Insider, 80%–90% of customers will complete this kind of survey, making it a pretty accurate tracking method. The biggest downside is that you won’t be able to track podcast-driven traffic that doesn’t convert to sales, which is possible with both pixel-based tracking and the next option we’ll dive into.
using those options. One big perk of this method is that it’s shareable between customers: If one person finds you from a podcast and makes a referral, you’ll be able to track their referral back to the podcast, too. Unfortunately, Marketing Insider reports that only 2 in 3 listeners remember promo codes, and only 1 in 6 use vanity URLs when they’re provided. That means you might end up with podcast-driven customers who appear to have found you from somewhere else. Whatever tracking method you choose, podcast advertising is a booming industry: According to eMarketer, podcast ad spending made up over 20% of digital radio advertising spending in 2020 and is set to surpass $1 billion this year. It’s time to jump on the bandwagon if you haven’t already — just do it the smart way.
PROMO CODES AND VANITY URLS Finally, you can drop a podcast- specific promo code or URL into your advertisement, then track how many clients visit your website or purchase
Take a
Spinach Artichoke Mac & Cheese GG Gretchen’s Kitchen (My mom’s secret recipe)
BREAK
Ingredients
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2 tbsp butter
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2 cups elbow macaroni, cooked according to package instructions
2 cloves garlic, minced
5 oz spinach
1 cup artichoke hearts, drained
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3/4 cup shredded cheddar cheese
3 cups milk
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3 cups shredded mozzarella cheese, divided
2 tsp kosher salt 2 tsp black pepper, freshly ground
Directions 1. Preheat oven to 450°F (230°C). 2. In a large pan, melt butter. Add garlic and spinach, cooking until spinach is wilted. Add artichoke hearts. 3. Slowly add the milk, salt, and pepper. Stir until milk is boiling. 4. Add the macaroni, cooking until the milk coats the macaroni like a glaze. 5. Add the cheddar and 2 cups of mozzarella, stirring until the cheese is completely melted. 6. Sprinkle the remaining mozzarella on top. 7. Bake for 7 minutes, until cheese is bubbly and golden brown.
Corner Post MINISTRY
If you would like to listen to Dave’s spiritual podcast, visit CornerPostMinistry.com.
Blessed are those whose ways are blameless, who walk according to the law of the Lord. – Psalm 119:1
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Hudson’s Hamburgers: Still Doing What They Do Best Go Back-to-School Shopping for Your Home Office! Podcast Ads: How to Track the Bang for Your Buck
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Spinach Artichoke Mac & Cheese
Meet Odin, the Fireproof Dog
MEET ODIN, THE FIREPROOF DOG This Great Pyrenees Guided His Goats Through a Wildfire
In October 2017, California was in flames. One of those blazes was the Tubbs Fire, which charred its way through 36,800 miles of forests and vineyards in both Napa and Sonoma County. More than 5,600 buildings were destroyed, and 22 people were killed. But when the flames finally died, a four-legged hero emerged from the ashes: Odin, the Great Pyrenees dog. Odin belonged to Ariel and Roland Hendel, two farmers in Sonoma County. When the Tubbs Fire threatened to char their home, they packed up as many of their animals and precious items as they could. Unfortunately, their flock of goats wouldn’t fit in the getaway vehicle — and their goat-herding dog, Odin, refused to abandon them. Great Pyrenees are prized livestock guardian dogs that will do anything to protect their charges, and Odin lived up to his breed.
“In the distance, I saw Odin’s tail,” Roland told ABC. “Sure enough, there was Odin coming at the head of all his goats.”
Not only did Odin survive the fire and run right up to the Hendels for belly rubs, but he also kept every single one of his goats safe! A few wild deer even joined the goats, and he shepherded them through unscathed. The incredible story made the news, and Odin became a local legend. Unfortunately, even legends don’t live forever. This April, Odin passed away after a long life of tail-wagging, treat- eating, and goat-saving. In his honor, Great Pyrenees Rescue of Missouri gifted the Hendels two new Great Pyrenees pups: Buddy and Snowflake. They’re following in Odin’s pawsteps, protecting the goats he loved so much.
“I said, ‘Okay, Odin, take care of the goats. You’ll be fine,’” Roland Hendel told ABC News.
Both Hendels were sure they were seeing their dog for the last time. Their hearts sank even further when they heard their home had burned down completely. But on a trip back to examine the ashes, something amazing happened.
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