Swansea University 2021 UNDERGRADUATE prospectus English

SINGLETON PARK CAMPUS PUBLIC RELATIONS AND MEDIA

IN THE UK

ST

(Times Good University Guide, Guardian University Guide, Complete University Guide 2020) GRADUATE PROSPECTS

Studying a Public Relations and Media degree with us will give you the skills to equip you for a successful career in this exciting field. Our degree is accredited by the Chartered Institute of Public Relations and is taught by experienced industry professionals and leading academics.

Foundation Year available Global Opportunities available International Students

You will develop creative skills to manage digital media campaigns and direct strategic, international communications. You can also study distinct pathways in digital and practical media, film and journalism. You can discover how public relations is important for the success of all companies, and learn about the benefits of developing lasting relationships with other companies and professionals, including news reporters, advertisers and marketers, media practitioners and politicians. A work placement will give you first-hand experience of PR and media, and you can also spend a year in industry. AREAS STUDIED TYPICALLY INCLUDE: Year 1

Welsh medium modules/Modiwlau cyfrwng Cymraeg: • Cyfathrebu Strategol: Cysylltiadau Cyhoeddus • Cyflwyniad i Astudiaethau Ffilm • Sgiliau Cyfryngau Allweddol Year 2 • Digital Public Relations Practice • Introduction to Journalism • Introduction to Video Production • Public Relations Theory • Theorising the Media Welsh medium modules/ Modiwlau cyfrwng Cymraeg: • Sgiliau Cyfryngau Ymarferol • Cyfathrebu Digidol • Testunau Trawsgyfryngol Year 3 • Dissertation • Media & Communication Internship • Online Journalism • Strategy, Marketing and Branding • Writing for Radio and Screen Welsh medium modules/ Modiwlau cyfrwng Cymraeg: • Paratoi Traethawd Estynedig • Cynllunio Cynhyrchiad Aml-blatfform • Cyfathrebu Corfforaethol • Traethawd Estynedig

foundation programme available Welsh Scholarships/Bursaries available Full details available on the Course Reference Grid (page 134)

TYPICAL OFFER: BBB

Detailed entry requirements and course features available on the Course Reference Grid (page 134)

BA Single Honours ▲ Public Relations and Media ♦ Public Relations and Media (with Year Abroad) ♦ Public Relations and Media (with Year in Industry) ♦ Public Relations and Media (with Foundation Year)

• Introduction to Ancient Philosophy and Rhetoric • Introduction to Film Studies • Introduction to Media Communication • Language of Everyday Life • Public Relations: Strategic Communications

▲ 3 YEAR ♦ 4 YEAR For individual UCAS course codes please visit the course web page

FUTURE CAREERS: • Advertising • Business • Digital Marketing • Journalism • PR and Marketing • Publishing • TV and Radio

ACCREDITATIONS INCLUDE:

For more detailed course content, including a full module list, visit: swansea.ac.uk/undergraduate/courses

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