Swansea University 2021 UNDERGRADUATE prospectus English

JOURNALISM, MEDIA AND COMMUNICATIONS SINGLETON PARK CAMPUS

Today’s graduates are not only the consumers of mass information, they are also its curators and creators, and would-be journalists now need to develop their own personal brands within a congested market place. The programme aim therefore is to equip students with a three way analytical, practical and employability skill set that will enable them to more easily enter into the graduate job market.

Foundation Year available Global Opportunities available International Students

foundation programme available Full details available on the Course Reference Grid (page 134)

As human beings, we spend more time consuming media than any other activity. Only sleeping takes up more of our time. In the digital age, traditional news and media platforms are further supplemented by a huge proliferation of online platforms. Choice therefore, has never been greater and quality has never been so variable. In the age of “fake news” for example, the ability to differentiate The programme will be regularly appraised by an industry panel to ensure that it remains at the cutting edge of what employers and industry requires. You will have the chance to attend workshops and seminars run by guest speakers as part of the course. objective fact from speculative rhetoric has never been more important.

AREAS STUDIED TYPICALLY INCLUDE: Year 1 • Introduction to Media Communication • Introduction to Journalism • Introduction to Media History • Public Relations: Strategic Communications Year 2

TYPICAL OFFER: BBB

Detailed entry requirements and course features available on the Course Reference Grid (page 134)

BA Single Honours ▲ Journalism, Media and Communications ♦ Journalism, Media and Communications (with Year Abroad)  ▲ 3 YEAR ♦ 4 YEAR For individual UCAS course codes please visit the course web page

• Theorising the Media • Social Media Cultures • Investigating Text, Process and Audiences Year 3 • Online Journalism • Mediating the 21st Century • Paradigms of Journalism • Dissertation Preparation

FUTURE CAREERS: • Journalism • Media • Business • Public Relations and Marketing • Digital Marketing • TV and Radio • Publishing

For more detailed course content, including a full module list, visit: swansea.ac.uk/undergraduate/courses

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