MARKETING BAY CAMPUS
BUSINESS MANAGEMENT AND MARKETING (Whatuni Awards 2019) TOP UK IN THE
Can you picture yourself working for a multinational marketing agency or for a household name? This degree will distinguish you from the pack with the dynamic, creative skills required to manage marketing on a global, national or local level.
Global Opportunities available Full details available on the Course Reference Grid (page 134)
In year one you will develop a core foundation in business management and marketing. In the following years, you will specialise in marketing- specific modules and have the chance to explore elective modules from other business disciplines. You will learn to think critically and make well-informed strategic marketing decisions with impact in the real world. We have developed the course structure and content in line with the Chartered Institute of Marketing and, through lectures, tutorials and one-to-one meetings you will absorb the expertise of the academic staff. You will also have access to our video and digital content creation suite. Available to all undergraduate students within the School of Management, a Year in Industry is an opportunity to gain real-world industry experience, making you an attractive candidate for jobs after graduating.
Want to experience an unforgettable year studying in another country, meeting new people, exploring new cultures and growing as a person; professionally and personally ? A Year Abroad is also available with an overseas institution. AREAS STUDIED TYPICALLY INCLUDE: Year 1 • Essential analytic skills for business • Finance for business • Managing people • Marketing • The global context of organisation Year 2 • Consumer behaviour • Digital marketing • International marketing • Marketing Places • Strategic marketing planning Year 3 • Marketing ethics • Marketing communications
TYPICAL OFFER: ABB-BBB
Detailed entry requirements and course features available on the Course Reference Grid (page 134)
BSc Single Honours ▲ Marketing ♦ Marketing
(with Year in Industry/Abroad)
▲ 3 YEAR ♦ 4 YEAR There is also an option to study marketing under the Business Management pathway. Please see page 58 for further details For individual UCAS course codes please visit the course web page
FUTURE CAREERS: • Brand Manager • Management Consultant • Marketing Manager • Media Buyer • PR Account Executive
• Marketing research • Services marketing
Course structure has been developed in line with the CIMCertificate in Professional Marketing and Diploma in Professional Marketing
For more detailed course content, including a full module list, visit: swansea.ac.uk/undergraduate/courses
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