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BUSINESS NEWS BUILDKNOXVILLEAWARDPRESENTEDFORTINDALL PRECAST PROJECT Blaine Construction worked with Tindall Corporation to build the Walnut Street Parking Garage in Knoxville, Tennessee. Blaine Construction and the Walnut Street Garage recently received a 2016 Build Knoxville Award in the category of commercial projects over $5 million presented by the Associated General Contractors of Tennessee. The Build Knoxville Awards program honors AGC members who build the Knoxville region’s most impressive construction projects based on criteria that includes state-of-the- art advancement, project management, innovation in construction techniques or materials, safety record, client service, community relations, environmental sensitivity and partnering excellence. Tindall Corporation collaborated with George Ewart Architects and Bender & Associated Engineering during project planning and design which set the stage for the project’s success. The eight-level parking garage includes over 1,000 parking spaces and more than 300,000 square feet of elevated precast concrete provided by Tindall. The building includes exterior architectural precast with a combination of inlay brick and sandblasted concrete finishes designed to blend in with

PRIMORIS SERVICES CORPORATION ANNOUNCES HEAVY CIVIL AWARDS VALUED AT $18 MILLION Primoris Services Corporation announced three new heavy civil awards with a combined value of approximately $18 million. All three contracts were awarded by the Texas Department of Transportation. ❚ ❚ The first award is for the construction of northbound auxiliary lanes on SH 71 in Colorado County, Texas. The project includes earthwork, treated subgrade, base and approximately 65,000 tons of asphalt paving. Construction is scheduled to begin in the second quarter of 2016. ❚ ❚ The second award is for overlaying three roadways in Waller and Fort Bend Counties, Texas. The project includes milling existing asphalt paving, one course of surface treatment and approximately 38,341 tons of asphalt paving. Construction is scheduled to begin in the second quarter of 2016. ❚ ❚ The third award is for overlaying US 59 in Wharton County, Texas. The project includes milling existing asphalt paving, one course of surface treatment, and approximately 31,000 tons of asphalt paving. Construction is scheduled to begin in the second quarter of 2016 and is expected to be completed in the fourth quarter of 2016.

surrounding buildings. “From sales to field staff, Tindall Corporation’s commitment to the ‘team’ approach was very productive,” said project manager Guy Webb of Blaine Construction. “They were instrumental in discussions with the client regarding the type of structure that would make the project possible. Plus, Tindall’s design and project management were very efficient. They delivered hundreds of pieces of precast onsite without incident.” The Build Knoxville Awards ceremony was February 11 at the Commercial Real Estate and Construction Awards reception. Based in Knoxville, Blaine Construction Corporation provides general contracting and construction management services. Headquartered inSpartanburg, SouthCarolina, Tindall Corporation is one of North America’s largest precast concrete companies with five locations providing design, manufacture and installation of precast, prestressed concrete structural systems, architectural cladding systems and underground utility structures. In 2015, Tindall ranked 5th in Engineering News-Record’s Top 20 Specialty Concrete Contractors in the United States list and 77th overall in ENR’s Top 600 Specialty Contractors list.

contacts in their phones and computers that need to be inte- grated into the company database. There are programs that can mine the contacts out of Outlook and put them in your main company database. Some of these can intelligently sepa- rate personal contacts from business contacts. Also consider integrating other places in the firm that house client data. ❚ ❚ Use the database more in marketing. Have your marketing staff think of new ways to connect with your clients using the database. Newsletters, targeted white papers, and other infor- mation can better connect your clients to your company. The quality of your database is a reflection of your brand. You cannot preach that you know your clients and take care of all their needs while mailing them a newsletter that has their name spelled wrong or the title they held before their last promotion. This kind of thing is happening everyday in firms everywhere. Your client database either works for you or against you. Start viewing your database like the valuable asset it is and start making it work for you! CHAD CLINEHENS is Zweig Group’s executive vice president. Contact him at cclinehens@zweiggroup.com. “Have your marketing staff think of new ways to connect with your clients using the database. Newsletters, targeted white papers, and other information can better connect your clients to your company.”

CHAD CLINEHENS, from page 9

those of you who view marketing as nothing more than an overhead expense, maybe this will motivate you to start in- vesting there. ❚ ❚ It will grow your firm. Investment in the database should include both adding names and keeping the data accurate. A constant commitment to data integrity allows you to be more tactical and effective in your marketing. As such, you can in- crease the dollars spent on marketing with more confidence. Our research consistently shows that firms that spend more on marketing than others are more profitable and grow faster. “Your client database either works for you or against you. Start viewing your database like the valuable asset it is and start making it work for you!” Once you commit to improving your client database and getting more out of it, consider making these items a part of the strategy: ❚ ❚ Share the database companywide. Allow all employees ac- cess to client info. That does not mean you have to give every- one editing rights. ❚ ❚ Assign one person to be in charge of the database. Make this person accountable for the data integrity, training people how to use the platform, and building the database. ❚ ❚ Mine the data you already have. The widespread use of Microsoft Outlook means that many employees have work

THE ZWEIG LETTER April 11, 2016, ISSUE 1147

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