4 Types of Brochures Every PT Practice Needs
People are spending more and more time on their phones. Whether it is checking emails, social media, websites or apps, people are constantly on their phones. An average adult spends 177 minutes per day on their smartphone (that’s just shy of 3 hours a day). Think about it this way—almost every time you look around there is at least one other person using their phone. Now, imagine that one person is visiting your practice’s website. Is the site mobile friendly? Does the design and content fit a smartphone user’s expectations? Does it load quickly and function well? The number one test to determine if your PT practice’s website is mobile friendly is this: you shouldn’t even notice that you are on a mobile device. The website should function just as well, if not better, than its desktop counterpart. Is my practice’s website mobile friendly? Take the test with this free tool from Google: testmysite.thinkwithgoogle.com We recommend that you test your website and then some of your competitors. How does your site compare? A word of caution—this test doesn’t completely cover the user experience on the site. It’s specifically looking at the design and code to determine the mobile friendliness. You also want to interact with the website. Test it yourself to see if you can find contact information, articles on back pain, the address etc. Does A Mobile Friendly Website Really Matter?
To Attract New Patients and Increase Referrals
1. General Practice Overview Start with a well-branded, custom brochure about your practice and what makes you unique. This is a great piece to include in a welcome packet or place at local businesses, doctor’s offices, and other areas your practice may advertise. You’ll want to include information specific to your practice such as patient testimonials, staff certifications, awards, and areas of specialization. Be sure to also include a hook or tagline of how PT can help patients return to a pain-free lifestyle. The goal is that every reader should become a part of your marketing team. And thus, they can be providing word of mouth referrals to friends, family, and patients. 2. Physician Referral Builder Physician referrals are a long-standing method for practice growth. Personal visits to local medical practices go a long way towards making local MD’s aware how you can help their patients. That said, rarely can you walk into an office and get more than a few seconds of a doctor’s time. That’s why it is essential to leave physician brochures with each practice – multiple copies! 3. Condition Specific Brochures PT brochures that describe a common problem or condition, sometimes called patient rack cards, are an incredible opportunity to connect with specific audiences. Someone dealing with a physical condition such as back pain, shoulder pain, or post-surgical rehabilitation will gravitate towards anything that could help them. In addition to your practice brochure, place these at local doctor’s offices, gyms, and other businesses mentioned in the list above. Ensure they are consistently branded with your other marketing materials – they could be responsible for making a first impression! 4. Direct Mail Special Offers Brochures should not replace monthly direct mail and email patient newsletters, but if you’re hosting a seminar or offering a special referral promotion, a differently formattedmailer will stand out to your readers. Postcards can be used for these purposes, but if you want to pack in a larger amount of information a brochure is the way to go.
Our client Eastern Shore Physical Therapy saw an 88% increase in mobile website users after their PT Performance Website launched with mbile- friendly design.
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