WE CELEBRATE DIVERSITY AND TEAMWORK GORICA STARTED HER EXCITING PROFESSIONAL JOURNEY 16 ye- ars ago at Coca-Cola HBC Serbia and Montenegro. She has progre- ssed over the years through vario- us roles in finance, advancing to the position of general manager for Ser- bia, Montenegro and North Ma- cedonia at the Coca-Cola Com- pany. Her compelling business story shows that Coca-Cola employees evolve as the business itself conti- nues to grow. How important is employee development as a pillar of the Coca-Cola system and why? Our employees are our key re- source and we therefore offer them opportunities to learn, grow and contribute to the community. We prioritise listening to their needs, while continuous progress is somet- hing that influences the creation of a better common future – by ensu- ring access to equal opportunities and fostering a sense of belonging, both in our workplaces and in the communities within which we ope- rate. We are additionally dedicated to improving our employees’ work-li- fe balance, which is why we coope- rate with numerous global and local organisations. mers, communities, investors and employees is at the core of delive- ring sustainable, long-term growth. We bring brands and programmes that become key parts of our custo- mers’ growth agendas, engaging them in joint efforts for a more su- stainable future. Coca-Cola, as our flagship brand, has a proud heritage of promoting diversity and inclusion through its marketing and sponsor- ships, which remain at the heart of the way we take our brands to mar- ket today. What is the key to a com- pany achieving sustainable growth? Creating value for our custo-
Gorica Stojković, generalni menadžer za Srbiju, Crnu Goru i Severnu
Makedoniju u Coca-Cola kompaniji
Gorica Stojković, General Manager for Serbia, Montenegro and North Macedonia at the Coca-Cola Company
NEGUJEMO RAZLIČITOST I TIMSKI RAD GORICA STOJKOVIĆ JE SVOJ UZ- BUDLJIV PROFESIONALNI PUT za- počela pre 16 godina u kompaniji Coca-Cola HBC Srbija i Crna Go- ra. Tokom godina napredovala je kroz različite pozicije u finansijskom sektoru, da bi stigla sve do pozici- je generalnog menadžera za Srbi- ju, Crnu Goru i Severnu Makedo- niju u kompaniji Coca-Cola. Njena nadahnjujuća poslovna priča poka- zuje da zaposleni u kompaniji Co- ca-Cola evoluiraju zajedno sa po- slom koji kontinuirano raste. Koliko je razvoj zaposlenih va- žan stub Coca-Cola sistema i zašto? – Naši zaposleni su naš ključ- ni resurs i stoga im nudimo prilike za učenje, rast i doprinos zajednici. Dajemo prioritet slušanju njihovih potreba, a kontinuirani napredak je nešto što utiče na stvaranje bolje
zajedničke buduć nosti - kroz pru- žanje jednakih moguć nosti za sve i negovanje osećaja pripadnosti, ka- ko na radnim mestima tako i u za- jednicama u okviru kojih poslujemo. Pored toga, predano radimo na po- boljšanju ravnoteže između poslov- nog i privatnog života naših zapo- slenih, zbog čega sarađujemo sa mnogobrojnim globalnim i lokalnim organizacijama. Šta je ključno za postizanje održivog rasta jedne kom- panije? – Kreiranje vrednosti za na- še klijente, zajednice, investito- re i zaposlene ključno je za postiza- nje održivog, dugoročnog rasta. Mi predstavljamo brendove i progra- me koji postaju ključni delovi plano- va rasta naših kupaca, angažujuć i ih u zajedničkim naporima za odr- živiju buduć nost. Naš vodeć i brend Coca-Cola ima ponosno nasleđe u promovisanju raznolikosti i inkluzije putem svog marketinga i sponzor- stava, što ostaje u središtu načina na koji naše brendove danas plasi- ramo na tržište.
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